The Study on Liability for Intellectual Property Infringement in Cross-Border E-Commerce Platforms from the Perspective of Chinese Law
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The Study on Liability for Intellectual Property Infringement in Cross-Border E-Commerce Platforms from the Perspective of Chinese Law

Chenhao Dong 1*
1 Shanghai University of Political Science and Law
*Corresponding author: eamon@uok.edu.gr
Published on 24 July 2025
Volume Cover
LNEP Vol.110
ISSN (Print): 2753-7056
ISSN (Online): 2753-7048
ISBN (Print): 978-1-80590-297-3
ISBN (Online): 978-1-80590-298-0
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Abstract

With the rapid development of cross-border e-commerce in China, intellectual property infringement issues on platforms have emerged as a significant legal challenge confronting society. The current E-Commerce Law of the People's Republic of China (Hereinafter referred to as the "E-Commerce Law") and Tort Liability Law of the People’s Republic of China (Hereinafter referred to as the "Tort Liability Law") establish the obligation of "notice and takedown" while also providing e-commerce platforms with a "safe harbor" protection. Nevertheless, ongoing challenges like jurisdictional disputes, shortcomings in e-commerce platform oversight, and the unclear enforcement of the "Red Flag Rule" still hinder the effectiveness of enforcement efforts. This study will analyze multiple Chinese judicial cases from 2019 to 2023 to reveal the three major deficiencies in China's current approach to intellectual property infringement on cross-border e-commerce platforms: i. The criteria for establishing "willful" infringement by platforms lack uniformity. ii. The boundaries of the platform's duty of care are ambiguous. iii. The measures for deterring repeated infringements are insufficiently stringent. Based on this, I propose several recommendations for legal reform, establishing a hierarchical standard for the transition from "knowingly" to "should have known," define the dynamic boundaries of the duty of care, and develop a tripartite disciplinary mechanism for repeated infringements. This study advocates for amending existing legislation to balance the protection of rights holders with the sustainable development of digital trade.

Keywords:

Cross-border e-commerce intellectual property infringement, liability for infringement, sustainable development

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Dong,C. (2025). The Study on Liability for Intellectual Property Infringement in Cross-Border E-Commerce Platforms from the Perspective of Chinese Law. Lecture Notes in Education Psychology and Public Media,110,26-33.

References

[1]. The General Administration of Customs of China. (2025). ‘China's cross-border e-commerce import and export volume exceeds 2 trillion yuan’. Annual Statistical Report.

[2]. State Intellectual Property Office. (2024). The Status of Intellectual Property Rights Enforcement at Chinese Customs in 2024 [White Paper].

[3]. Zhang, Y., & Qiu, H. (2018). Research on the duty of care in intellectual property infringement of e-commerce platforms. Law Science Magazine, (6), 61.

[4]. Louis Vuitton Malletier v. Beijing Microbroadcast Vision Tech. Co., (2023) Jing 0491 Min Chu 10276 (Beijing Internet Ct.).

[5]. Dyson Technology Ltd. v. Merchant on Pinduoduo, (2022) Hu 73 Min Zhong 189 (Shanghai IP Ct.).

[6]. Alibaba Group. (2023). Alibaba Intellectual Property Protection Annual Report 2022 [Annual Report].

[7]. Peking University Law School. (2023). Research Report on Digital Platform Governance (Report No. 2023-DPG-041).

[8]. Guangxi Market Supervision Administration. (2025). Resolution of overseas trademark infringement case [Press release]. Retrieved from [URL]

[9]. Beijing High People's Court. (2013). Jing Gao Fa [2013] No. 23: Answers to Several Questions Concerning the Adjudication of E-commerce Intellectual Property Infringement Cases [Judicial Interpretation].

[10]. Digital Millennium Copyright Act, 17 U.S.C. § 512(c)(1)(A)(ii) (1998).

[11]. Supreme People's Court of China. (2020). Fa Shi [2020] : Reply to Several Issues Concerning the Application of Law in the Trial of Online Intellectual Property Infringement Disputes [Judicial Reply].

Cite this article

Dong,C. (2025). The Study on Liability for Intellectual Property Infringement in Cross-Border E-Commerce Platforms from the Perspective of Chinese Law. Lecture Notes in Education Psychology and Public Media,110,26-33.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of ICILLP 2025 Symposium: Digital Governance: Inter-Firm Coopetition and Legal Frameworks for Sustainability

ISBN: 978-1-80590-297-3(Print) / 978-1-80590-298-0(Online)
Editor: Renuka Thakore, Tonejit Gad-Harry
Conference date: 18 September 2025
Series: Lecture Notes in Education Psychology and Public Media
Volume number: Vol.110
ISSN: 2753-7048(Print) / 2753-7056(Online)