Analysis of the Innovative Mode of Digital Creation for Museum Cultural Communication in the Digital Era—Based on the Perspective of Sense of Cultural Commonality

Jingran Chen

doi:10.54254/2753-7048/2025.CB25103

Lecture Notes in Education Psychology and Public MediaOpen access

Analysis of the Innovative Mode of Digital Creation for Museum Cultural Communication in the Digital Era—Based on the Perspective of Sense of Cultural Commonality

Research Article

Open Access

Analysis of the Innovative Mode of Digital Creation for Museum Cultural Communication in the Digital Era—Based on the Perspective of Sense of Cultural Commonality

Jingran Chen ^1*

¹ Beijing University of Technology

^*Corresponding author: chenjr22@emails.bjut.edu.cn

Published on 11 July 2025

LNEP Vol.106

ISSN (Print): 2753-7056

ISSN (Online): 2753-7048

ISBN (Print): 978-1-80590-253-9

ISBN (Online): 978-1-80590-254-6

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Abstract

In recent years, the cultural communication of museums is experiencing a paradigm shift from physical to virtual, from one-way output to immersive interaction. Digital cultural and creative products, as their core carriers, have restructured the perception and dissemination paths of cultural experiences through technologies such as augmented reality (AR) and virtual reality (VR). Based on the theory of sense of cultural commonality, this paper explores the influence mechanism of digital creativity on the cultural communication of museums. It is found that through augmented reality, virtual reality and other technologies, digital cultural creations provide consumers with a deep sense of immersion and good user experience through online immersive spaces and non-linear narratives, which is highly compatible with the mechanism of sense of cultural commonality. At the same time, in addition to enhancing consumers' cultural sensibility and cultural understanding, digital creativity also provides museums with the double effect of dynamic protection of cultural relics and global cultural dissemination.

Keywords:

Digital era, digital creativity, sense of cultural communion, museums

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