The Alienation Phenomenon of Fan Culture in the Digital Age and Governance Suggestions
Research Article
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The Alienation Phenomenon of Fan Culture in the Digital Age and Governance Suggestions

Huangrong Guo 1*
1 Sichuan University of Arts and Science
*Corresponding author: guohuangrong77@outlook.com
Published on 11 July 2025
Volume Cover
LNEP Vol.106
ISSN (Print): 2753-7056
ISSN (Online): 2753-7048
ISBN (Print): 978-1-80590-253-9
ISBN (Online): 978-1-80590-254-6
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Abstract

This study focuses on the alienation phenomena of fan culture in the digital age and governance suggestions. With the popularization of social media and the development of the entertainment industry, fan culture has rapidly emerged as a new cultural dissemination phenomenon. This study, through the literature analysis method, deeply analyzes the alienation phenomenon of fan circle culture, especially the phenomena of resource waste and consumption alienation, privacy invasion, and cyber violence. The research finds that the alienation process of fan culture evolves from the possession of objects to data production and then to cognitive control, reflecting the evolution of the relationship between fans and idols as well as the gradual loss of fan subjectivity. This phenomenon of alienation not only hurts the behavioral patterns and values of the fan group but also has an impact on the entire social and cultural environment. In response to these phenomena, this study puts forward comprehensive governance suggestions starting from three aspects: technological governance, institutional governance, and cultural governance, including the dynamic monitoring of fan circle chaos by using artificial intelligence technology, improving relevant laws and regulations, and strengthening cultural guidance and education, etc. The research conclusion indicates that by comprehensively applying various governance measures, the development of fan circle culture can be effectively regulated, the negative impacts brought by its alienation phenomenon can be reduced, and the positive development of social culture can be promoted.

Keywords:

Fan circle culture, Group communication, Consumption alienation, Privacy infringement, Governance suggestions

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Guo,H. (2025). The Alienation Phenomenon of Fan Culture in the Digital Age and Governance Suggestions. Lecture Notes in Education Psychology and Public Media,106,57-64.

References

[1]. Zhu, X. (2022) The Negative Impacts of "Fan Circle" Culture and Its Governance Approaches. Ideological Education Research, (02), 102–106.

[2]. Ling, X. and Wei, K. (2022) The Disenchantment and Regulation of "Fan Circle Culture": A Reflection Based on Cultural Sociology. Journal of Xinjiang Normal University (Philosophy and Social Sciences Edition), (03), 127–139.

[3]. Luan, Y. (2020) The Manifestations and Corrections of Fan Circle Disorder. People’s Forum, (26), 136–139.

[4]. Gao, Z. and Jiang, Z. (2022) Research on the Subject Consciousness and Reconstruction of "Fan Circle" Youth. China Youth Research, (09), 98–105.

[5]. Borderia (2000) Consumer Society. Nanjing: Nanjing Normal University Press, 123–124.

[6]. Hochschild, A.R. (2020) The Refinement of the Mind: The Commercialization of Human Emotions. Trans. Cheng, B., Dan, W. and Wang, J. Shanghai: Shanghai Sanlian Bookstore, 123–124.

[7]. Gao, Q. and Zhang, J. (2025) The Impact of "Fan Circle" Chaos on Youth Values and Countermeasures. Journal of Hainan Open University, 26(01), 89–94+102.

[8]. Xu, S. and Sun, Y. (2025) Thoughts on the Negative Impact of the "Fan Circle" Alienation Phenomenon in the Sports Field on Teenagers. Journal of Hainan Open University, 26(01), 82–88.

[9]. Shao, P. (2025) It Is Urgent to Build a Defense System for Privacy Protection. China Economic Review, 2025-03-25(003).

[10]. Jiang, Y. (2020) Research on Carnival Theory from the Perspective of Kuso Culture. M.A. Thesis, Changchun University of Science and Technology.

References

[1]. Zhu, X. (2022) The Negative Impacts of "Fan Circle" Culture and Its Governance Approaches. Ideological Education Research, (02), 102–106.

[2]. Ling, X. and Wei, K. (2022) The Disenchantment and Regulation of "Fan Circle Culture": A Reflection Based on Cultural Sociology. Journal of Xinjiang Normal University (Philosophy and Social Sciences Edition), (03), 127–139.

[3]. Luan, Y. (2020) The Manifestations and Corrections of Fan Circle Disorder. People’s Forum, (26), 136–139.

[4]. Gao, Z. and Jiang, Z. (2022) Research on the Subject Consciousness and Reconstruction of "Fan Circle" Youth. China Youth Research, (09), 98–105.

[5]. Borderia (2000) Consumer Society. Nanjing: Nanjing Normal University Press, 123–124.

[6]. Hochschild, A.R. (2020) The Refinement of the Mind: The Commercialization of Human Emotions. Trans. Cheng, B., Dan, W. and Wang, J. Shanghai: Shanghai Sanlian Bookstore, 123–124.

[7]. Gao, Q. and Zhang, J. (2025) The Impact of "Fan Circle" Chaos on Youth Values and Countermeasures. Journal of Hainan Open University, 26(01), 89–94+102.

[8]. Xu, S. and Sun, Y. (2025) Thoughts on the Negative Impact of the "Fan Circle" Alienation Phenomenon in the Sports Field on Teenagers. Journal of Hainan Open University, 26(01), 82–88.

[9]. Shao, P. (2025) It Is Urgent to Build a Defense System for Privacy Protection. China Economic Review, 2025-03-25(003).

[10]. Jiang, Y. (2020) Research on Carnival Theory from the Perspective of Kuso Culture. M.A. Thesis, Changchun University of Science and Technology.

Cite this article

Guo,H. (2025). The Alienation Phenomenon of Fan Culture in the Digital Age and Governance Suggestions. Lecture Notes in Education Psychology and Public Media,106,57-64.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of ICEIPI 2025 Symposium: AI Am Ready: Artificial Intelligence as Pedagogical Scaffold

ISBN: 978-1-80590-253-9(Print) / 978-1-80590-254-6(Online)
Editor: Kurt Buhring, Gregg S. Lloren
Conference website: https://2025.iceipi.org/Cebu.html
Conference date: 23 July 2025
Series: Lecture Notes in Education Psychology and Public Media
Volume number: Vol.106
ISSN: 2753-7048(Print) / 2753-7056(Online)

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