How Does Extroversion Affect an Individual's Frequency of Interaction and Self-presentation on Social Media Platforms?

Abstract

This study explores how extroversion affects an individual's frequency of interaction and self-presentation behavior on social media platforms. The importance of this research question is that with the popularity of social media, especially the rise of short video platforms, more and more people are starting to post less frequently on social media. The significance of this study is not only on the personal level but also on the theoretical and practical level. When we understand the relationship between personality traits and social media use, we can better optimize the user experience and help content creators tailor their content to the audience's preferences. There is relatively little research on personality traits and social media use in the existing literature, so this study is expected to provide new perspectives and insights. This study adopted a quantitative approach, using questionnaires to investigate participants' personality traits (mainly extroversion) and social media behavior. The extraversion scale and social media Behavior scale were used to measure subjects' frequency of Posting, liking, and commenting. Data were analyzed using Pearson correlation analysis and multiple regression analysis to assess the relationship between extroversion and social media behavior. The study also took into account moderating factors such as age, gender, and cultural background. The expected results showed that individuals with higher extroversion were more active on social media, in the form of more frequent posts, likes, and comments. In addition, people who are more extroverted are more likely to post selfies or self-presentations. The results of this study will provide a reference for the optimization of user interaction and content creation on social media platforms, and also provide a basis for future research on personality traits and digital behavior.