The Differentiation of Intercultural Communication: Taking Xiaohongshu and the Overseas Media "TikTok" as Examples

Yipei Huang; Nina Lai

doi:10.54254/2753-7048/2025.CB24980

Lecture Notes in Education Psychology and Public MediaOpen access

The Differentiation of Intercultural Communication: Taking Xiaohongshu and the Overseas Media "TikTok" as Examples

Research Article

Open Access

The Differentiation of Intercultural Communication: Taking Xiaohongshu and the Overseas Media "TikTok" as Examples

Yipei Huang ^1* Nina Lai ²

¹ Wuhan Sports University

² Capital University of Economics and Business

^*Corresponding author: 2022332875@whsu.edu.cn

Published on 11 July 2025

LNEP Vol.106

ISSN (Print): 2753-7056

ISSN (Online): 2753-7048

ISBN (Print): 978-1-80590-253-9

ISBN (Online): 978-1-80590-254-6

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Abstract

With the rapid development of globalization and digital media, transcultural communication has gradually presented the phenomena of diversification and differentiation. This article takes the phenomenon of "a large number of TikTok users migrating to Xiaohongshu" as a research case and takes Xiaohongshu and TikTok as research objects to comparatively analyze the diversity and complexity of transcultural communication. Research has found that Xiaohongshu emphasizes the expression of community-based and life-oriented content, which has the characteristics of local culture and the function of identity construction. Xiaohongshu has effectively achieved transcultural communication and met users' personalized needs through the user generated content (UGC) model and community interaction mechanism. TikTok emphasizes entertainment and popularity under big data algorithms and adopts differentiated communication strategies for different countries. For example, there are significant differences in page design between the American and Chinese versions, as well as the diversity of overseas cultures and the ability to spread global cultures. Based on the performance of both in the dissemination of user culture, cultural identity and the transmission of values, it shows the trend of transcultural communication from one-way output in the past to the joint action of multiple parties now.

Keywords:

transcultural communication, social media, xiaohongshu, tiktok, cultural identity

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References

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References

[1]. Guo, Q. , Wang, Y. and Si, M. (2025) Perspective on the "TikTok Refugee" Phenomenon: User-Platform Emotional Drive and Game Practice. News Lovers, 1–10.

[3]. Ma, C. and Zhang, J. (2023) The Causes and Theoretical Resolution of Cultural Barriers between High and Low Contexts. Media Forum, 6(09), 82–85.

[5]. Zhou, X. (2025) Virtual Silk Road: The International Dissemination of Chinese Traditional Culture. Cultural Exchange between China and Foreign Countries, (03), 65–67.

[6]. D, O. , Ohad, L. , W, M. F. , et al. (2021) Non-vertical cultural transmission, Youdaoplaceholder0 and the evolution of cooperation. Proceedings of the Royal Society B, 288(1951), 20203162.

[7]. Li, J. and An, P. (Year missing) Research on Users' Participation Motivation and Value Realization in the Context of Social Media.

[8]. Li, C. and Ren, M. (2020) The "Localization" Path of TikTok in Southeast Asia from the Perspective of Transcultural Communication. Media, (18), 53–56.

[9]. Li, Y. and Wang, X. (2024) The Identification Mechanism, Real Crisis and Resolution of False Self-Disclosure Behavior of Social Media Users. Intelligence and Data Work, 45(06), 59–65.

Cite this article

Huang,Y.;Lai,N. (2025). The Differentiation of Intercultural Communication: Taking Xiaohongshu and the Overseas Media "TikTok" as Examples. Lecture Notes in Education Psychology and Public Media,106,33-40.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume title: Proceedings of ICEIPI 2025 Symposium: AI Am Ready: Artificial Intelligence as Pedagogical Scaffold

ISBN: 978-1-80590-253-9(Print) / 978-1-80590-254-6(Online)

Editor: Kurt Buhring, Gregg S. Lloren

Conference website: https://2025.iceipi.org/Cebu.html

Conference date: 23 July 2025

Series: Lecture Notes in Education Psychology and Public Media

Volume number: Vol.106

ISSN: 2753-7048(Print) / 2753-7056(Online)

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