Volume 219

Against the backdrop of the thriving platform economy, the video content industry has seen the parallel development of diverse business models. As two core sectors, short-form video platforms and long-form video platforms have drawn significant attention for their market competition and development models. While they exhibit distinct characteristics and development paths, they also face the industry-wide challenge of how to achieve mutually beneficial interaction. This study takes ByteDance's short video platforms and Tencent Video, iQiyi, and other long video platforms as research objects to explore their differentiated competitive landscape and collaborative development paths. The findings reveal significant differences between the two types of platforms in user acquisition, business logic, and technological application, while also identifying collaborative opportunities in IP development, technological integration, and scenario expansion. Based on these findings, the study proposes a new industry development paradigm of “differentiated competition + ecological collaboration.” This research provides theoretical references and practical guidance for the sustainable development of the video content industry within the context of the platform economy.

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Amid tightening global carbon emission regulations and rising consumer acceptance of eco-friendly mobility, luxury automakers are accelerating their transition toward electrification. Porsche, renowned for high-performance engineering, is phasing out gasoline-powered 718 models and introducing the 718 EV as a central pillar of its long-term sustainability strategy. Using 718 as a case study, this paper investigates the strategic, technical, and branding dimensions of legacy automakers’ electric shift. Strategically, the analysis situates Porsche’s move within the broader context of global policy frameworks, such as the European Union’s climate goals and China’s EV incentives, which shape product roadmaps and investment decisions. Technically, it examines the adoption of Porsche’s Premium Platform Electric (PPE), designed to deliver efficiency, range, and dynamic performance while preserving the “driving emotion” central to the brand’s identity. At the branding level, the study explores how Porsche seeks to maintain its DNA while competing with rivals like Tesla Roadster and Alpine A110 EV. Findings indicate that the transition, though complex, offers Porsche the opportunity to redefine performance and sustainability in the electric era, providing broader insights into how luxury automakers pursue decarbonization without eroding brand essence.

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This essay examines whether Pop Mart’s market valuation aligns with its fundamental performance and long-term growth strategy. It benchmarks trailing and forward P/E multiples as well as the PEG ratio against global toy and collectible industry peers, and correlates these metrics with the company’s revenue and EPS growth, margin expansion, inventory efficiency, and omnichannel scalability. The analysis also highlights key drivers of consumer engagement, including its “affordable luxury” positioning, the appeal of uncertainty and scarcity, identity expression, social validation via online sharing, and seamless online-to-offline experiences that foster repeat purchases. Strategically, the study reviews Pop Mart’s use of limited editions and collaborations, the blind-box model, omnichannel distribution—including flagship stores, Robo Shops, and e-commerce—as well as disciplined international expansion. Findings indicate strong top- and bottom-line growth accompanied by improving profitability. Scenario analysis links earnings trajectories and inventory turnover to forward valuation. Limitations include reliance on public disclosures and a lack of edition-level and cohort-based data, pointing to avenues for future research.

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The study focuses on how artificial intelligence (AI) is transforming accounting and auditing by turning traditional processes into data-powered, technology-enabled procedures. Automated financial reporting, cognitive data entry, and intelligent transaction classification improve accuracy, save time, and allow professionals to shift from transactional roles to strategic advising. AI also enables real-time fraud monitoring, continuous anomaly detection, and comprehensive risk mapping, facilitating a move from sampling or statistical algorithmic automation toward full-population, ongoing analytics. These advances offer significant benefits, including increased accuracy, enhanced fraud detection, and improved regulatory compliance. However, they also introduce challenges related to AI adoption. Ethical concerns regarding algorithmic transparency, data privacy risks, and potential biases raise questions about accountability. Greater reliance on AI requires practitioners to develop new skills in data analytics and system monitoring, while companies must balance efficiency gains with auditor independence and public confidence. The future of accounting and auditing will likely be built around “hybrid” human–AI collaboration models, supported by emerging regulations and evolving professional norms. By outlining both opportunities and risks, this article contributes to the discussion on how AI is shaping financial services and the future job market within the profession.

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Digitization is one of the current pivotal research topics. All industries are gradually undergoing transformation by leveraging digital technologies. Research approach on digital transformation process of retail sector includes: operating models, geography pattern and future trends. New outputs will be introduced in three innovative aspects of smart inventory system, AI prediction, IoT at consumer-end and cloud computing at retailer-end. Built on the research of consumers’ demand, an overview of restructure of relationship between demand and supply is discussed. After stating how digitization alters the traditional agglomeration, the research focus on the persistence of physical clusters. The future trend of retail industry is highlighted and fully discussed. Research result shows that digital technology increases new outputs in aspects of selling and inventory, making both consumers and retailers more dominant to the market and product design. Therefore, digital technology balances the influence brought by geographical patterns by weakening some traditional geographical factors.

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The paper compares carbon footprint structures and decarbonization plans of the four most popular luxury conglomerates (LVMH, Kering, Prada, Richemont) based on Environmental, Social and Governance (ESG) reports. Carbon Disclosure Project (CDP) disclosures, and financial reports (2019-2024). The main findings are as follows: (1) Carbon intensity( tCO2/e Million euros revenue) has a multifaceted connection with revenue growth: whereas LVMH and Prada recorded absolute decoupling (decrease of intensity with growth of revenues), Kering reported steadier increase in intensity using first-order volume scaling and not supply-chain innovation, corroborating H1 with reservations regarding its applicability to all corporations, and overriding H2; (2) Scope 3 emissions (encompassing 68%-90% of Decarbonization will need to implement selective transparency mechanisms (i.e. permissioned blockchain) as well as commercialization of high cost abatement technology (i.e. bio-based material) through high-end product lines with policy supportive supplier capacity building to deal with the collective action problems of Scope 3. The tools of regulation such as Corporate Sustainability Reporting Directive (CSRD)/Carbon Border Adjustment Mechanism (CBAM) should be supplemented with the transition support to avoid displacement of suppliers.

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As the world's photovoltaic (PV) industry develops at a fast speed, the abandoned amount of PV modules also increases yearly. How to recycle them has become an important issue in the environmental, social, and governance (ESG) field. However, there are many blind spots in the ESG value of the current PV module recycling process. These include environmental risks, threats to workers’ health, and imperfect policies. Based on the latest industry data, this study uses literature review and case analysis to examine the current state of PV module recycling and its ESG blind spots. It also proposes suggestions for sustainable development paths. The results show several environmental problems in PV module recycling. For example, the recovery rate of high-value materials is low. There is also heavy metal pollution and secondary pollution caused by chemical treatments. At the social level, workers face high health risks, and public awareness is insufficient. At the governance level, the policy system is incomplete, and responsibility boundaries are unclear. Further analysis shows that improving policies and regulations, enhancing social awareness and corporate technological innovation are the keys to addressing ESG blind spots. This study provides theoretical support and practical guidance for the sustainable development of the PV industry.

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In the era of rapid digital technology development and internet platformsgrowth, online celebrities are playing a critical role in shaping consumers' behavior. This paper discussed the general concept of rational and irrational behavior and the internet celebrity economy, analyzing the reasons why sometimes people are irrational through the literature review. This paper reviewed the research presented in the preceding study, which centered on rational and irrational consumption patterns, the influence mechanisms of social influencers, and consumers’ rational decision-making behaviors. Ultimately, this paper identifies that celebrities shape consumers’ rational consumption behaviors through three pathways: establishing emotional bonds with audiences, reinforcing conformity tendencies, and facilitating impulsive purchasing behavior. In addition, limitations and expectations of this research were also pointed out in the conclusion section, such as a lack of numerical data analysis and some typical examples, which require further discussion and more precise segmentations of the consumer group.

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Over the past few years, digital technologies—ranging from 5G and cloud computing to AI and blockchain—have undergone unprecedented, breakthrough innovations. Concurrently, tightening resource endowments and environmental constraints have elevated global awareness of energy conservation and carbon neutrality. Against this backdrop, this study explores the potential mediating role of innovation in green technology in facilitating the translation of digital empowerment into two key outcomes: green high-quality economic growth at the macro-level, and carbon performance at the level of individual firms. Balanced panel data on Chinese A-share manufacturing firms (2015–2023), augmented by longitudinal cases of Baosteel, Maersk, and Siemens, enable the application of threshold regression and bootstrap mediation analysis to pinpoint non-linear turning points and quantify indirect effects. Empirical evidence reveals that digital empowerment significantly fosters green high-quality development, but its efficacy is transmitted mainly via accelerated green technology innovation; the relationship is U-shaped, exhibits pronounced industry heterogeneity, and is strongly moderated by regional environmental regulation intensity. These findings enrich the digital–green nexus literature, offering targeted theoretical insights and practical guidance for corporate strategy and policymaking under China’s “dual carbon” goals.

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In recent years, the market scale of China's new-style tea beverage sector has surged to nearly 30 billion yuan, with dividends from capital and Internet traffic undergoing superimposition. However, since 2022, the track has suddenly cooled down, and the financing events have dropped by 80%. In this study, HEYTEA is selected as a case study to examine its evolution from a regional tea beverage brand to a national industry benchmark, while further analyzing its performance in scale expansion, which has encountered a growth bottleneck in recent years. Through case analysis and second-hand data such as annual reports and industry reports, its successful experience in product innovation, pricing strategy and digital marketing is analyzed. It is found that the rapid expansion of Xicha causes systemic risks, which are manifested in the out-of-focus supply chain management, the reduction of employee training cycle, which leads to the decline of service quality, and the poor profitability and high store closure rate of franchise stores. Brands need to establish a balance mechanism between scale expansion and quality control. This study provides a theoretical framework and practical guidance for the tea industry to deal with similar challenges by analyzing the case of tea-loving.

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