Research on Financial Risk Management of Art Toy Enterprises in the Internet Context: A Case Study of Beijing Pop Mart Culture and Creativity Co., Ltd.
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Research on Financial Risk Management of Art Toy Enterprises in the Internet Context: A Case Study of Beijing Pop Mart Culture and Creativity Co., Ltd.

Lingrui Tang 1*
1 Xidian University
*Corresponding author: 3240404100@qq.com
Published on 5 November 2025
Journal Cover
AEMPS Vol.236
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-80590-505-9
ISBN (Online): 978-1-80590-506-6
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Abstract

The perfect combination of internet technology and the cultural and creative industry has created a new trend in the “pop culture economy”. Beijing Pop Mart Cultural and Creative Co., Ltd. (hereinafter referred to as Pop Mart) as a typical enterprise of “IP + e-commerce” has rapidly expanded. Its unique business model has created huge value while also facing financial risks such as fluctuations in IP value, high inventory, rapid market expansion, and a single profit model. This paper takes Pop Mart as the research object and employs case analysis method, financial ratio analysis method. Based on the financial data of the past 3 to 5 years, it systematically identifies the three major types of main financial risks, namely, its business operations, investment and financing, and capital flow. It also analyzed the management issues and causes of its main risks during the operation process. And based on the comprehensive risk perspective and financial early warning theory, it proposed countermeasures such as improving inventory levels, enriching IP operations, and dynamically constructing financial early warning models. The aim of this paper is to provide decision support for Pop Mart to avoid financial risks and offer references for the future better development of cultural and creative enterprises.

Keywords:

Financial Risk, Financial Risk Management, Pop Mart

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Tang,L. (2025). Research on Financial Risk Management of Art Toy Enterprises in the Internet Context: A Case Study of Beijing Pop Mart Culture and Creativity Co., Ltd.. Advances in Economics, Management and Political Sciences,236,50-60.

References

[1]. Han, X. (2025). Analysis of enterprise financial risks and preventive measures. Modern Marketing, 2025(24), 134–136.

[2]. He, Q. (2025). Research on the problems and solutions of enterprise financial risk management. Modern Business, 2025(15), 171–173.

[3]. Li, J. (2025). Research on the construction of collaborative mechanism for internal control of finance and accounting in enterprise groups based on risk management. Probe - Accounting, Auditing and Taxation, 7(2).

[4]. Valaskova, K., Kliestik, T., & Kovacova, M. (2018). Management of financial risks in Slovak enterprises using regression analysis. Oeconomia Copernicana, 9(1), 105–121.

[5]. He, L. Z. (2020). Evaluation of the impact of financial capability on the radical transformation of enterprises. Enterprise Economy, 39(12), 38–46.

[6]. Hu, A. (2023). Research on the application of financial risk management in emerging markets. Heritage Brands Marketing, 2023(24), 32–34.

[7]. Shao, M. (2023). Challenges and transformations faced by enterprise financial management in the context of big data. Market Outlook, 2023(19), 105–107.

[8]. Li, W., & Liu, Z. (2021). Business Model Innovation and Enterprise Risk: Evidence from the Platform Economy in China. Journal of Risk and Financial Management, 14(7), 330.

[9]. Li, R., & Liu, S. (2025). Research on financial risks of small and medium-sized enterprises in the context of digital transformation. Times Economy and Trade, 22(08), 58–60.

[10]. Feng, H. (2023). Innovative countermeasures for financial management of power grid enterprises in the era of big data. Finance News, 2023(24), 171–173.

[11]. Zhang, Z. (2022). Research on the diversified business strategy and performance of the pop culture industry under the “blind box economy” [Doctoral dissertation, Guangdong University of Finance].

[12]. Zhao, B., & Fan, Y. (2020). Research on the characteristics and control strategies of enterprise financial risks in the platform economy. Economic and Management Studies, 2020(06), 130–139.

[13]. Liu, K. (2020). Risk estimation of financial information management system in the context of big data. Modern Electronic Technology, 43(11), 79–82.

[14]. Ma, J. (2025). Discussion on enterprise financial risk management strategies. China Industry and Economy, (16), 122–124.

[15]. Cheng, L. (2025). Discussion on the role of financial risk management in the sustainable development of enterprises. Brand Marketing of Time-honored Companies, 2025(16), 135–137.

References

[1]. Han, X. (2025). Analysis of enterprise financial risks and preventive measures. Modern Marketing, 2025(24), 134–136.

[2]. He, Q. (2025). Research on the problems and solutions of enterprise financial risk management. Modern Business, 2025(15), 171–173.

[3]. Li, J. (2025). Research on the construction of collaborative mechanism for internal control of finance and accounting in enterprise groups based on risk management. Probe - Accounting, Auditing and Taxation, 7(2).

[4]. Valaskova, K., Kliestik, T., & Kovacova, M. (2018). Management of financial risks in Slovak enterprises using regression analysis. Oeconomia Copernicana, 9(1), 105–121.

[5]. He, L. Z. (2020). Evaluation of the impact of financial capability on the radical transformation of enterprises. Enterprise Economy, 39(12), 38–46.

[6]. Hu, A. (2023). Research on the application of financial risk management in emerging markets. Heritage Brands Marketing, 2023(24), 32–34.

[7]. Shao, M. (2023). Challenges and transformations faced by enterprise financial management in the context of big data. Market Outlook, 2023(19), 105–107.

[8]. Li, W., & Liu, Z. (2021). Business Model Innovation and Enterprise Risk: Evidence from the Platform Economy in China. Journal of Risk and Financial Management, 14(7), 330.

[9]. Li, R., & Liu, S. (2025). Research on financial risks of small and medium-sized enterprises in the context of digital transformation. Times Economy and Trade, 22(08), 58–60.

[10]. Feng, H. (2023). Innovative countermeasures for financial management of power grid enterprises in the era of big data. Finance News, 2023(24), 171–173.

[11]. Zhang, Z. (2022). Research on the diversified business strategy and performance of the pop culture industry under the “blind box economy” [Doctoral dissertation, Guangdong University of Finance].

[12]. Zhao, B., & Fan, Y. (2020). Research on the characteristics and control strategies of enterprise financial risks in the platform economy. Economic and Management Studies, 2020(06), 130–139.

[13]. Liu, K. (2020). Risk estimation of financial information management system in the context of big data. Modern Electronic Technology, 43(11), 79–82.

[14]. Ma, J. (2025). Discussion on enterprise financial risk management strategies. China Industry and Economy, (16), 122–124.

[15]. Cheng, L. (2025). Discussion on the role of financial risk management in the sustainable development of enterprises. Brand Marketing of Time-honored Companies, 2025(16), 135–137.

Cite this article

Tang,L. (2025). Research on Financial Risk Management of Art Toy Enterprises in the Internet Context: A Case Study of Beijing Pop Mart Culture and Creativity Co., Ltd.. Advances in Economics, Management and Political Sciences,236,50-60.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of ICFTBA 2025 Symposium: Financial Framework's Role in Economics and Management of Human-Centered Development

ISBN: 978-1-80590-505-9(Print) / 978-1-80590-506-6(Online)
Editor: Lukáš Vartiak, Habil. Florian Marcel Nuţă
Conference website: https://2025.icftba.org/Galati.html
Conference date: 17 October 2025
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.236
ISSN: 2754-1169(Print) / 2754-1177(Online)

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