Value Chain View: Cross-Border E-Commerce and Traditional Trade

Fan Hong

doi:10.54254/2754-1169/2025.GL26973

Advances in Economics, Management and Political SciencesOpen access

Value Chain View: Cross-Border E-Commerce and Traditional Trade

Research Article

Open Access

Value Chain View: Cross-Border E-Commerce and Traditional Trade

Fan Hong ^1*

¹ Shanghai Business School

^*Corresponding author: 22151040112@stu.sbs.edu.cn

Published on 16 September 2025

AEMPS Vol.216

ISSN (Print): 2754-1177

ISSN (Online): 2754-1169

ISBN (Print): 978-1-80590-359-8

ISBN (Online): 978-1-80590-360-4

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Abstract

With the rapid development of global digital trade, Cross-Border E-Commerce (CBEC) is reshaping the international trade pattern with an average annual growth rate of 20% with its unique business model and technical empowerment. Based on the theoretical framework of value chain, this paper systematically analyzes the alternative impact and co-evolution path of CBEC on traditional foreign trade by combining typical cases such as TikTok live direct selling in Jiangsu Pajama Factory and Anker technology fragmentation order operation in Shenzhen. The research shows that CBEC can reduce the transaction cost by 15%-25% through disintermediation, improve the anti-risk ability by relying on flexible supply chain, and innovate the overseas warehouse mode to reduce the performance limitation to 1/30 of the traditional mode. By building a regional storage center, CBEC can realize the nearest delivery of orders, thus shorten the delivery cycle and optimize the shopping experience of consumers. Promote the transformation of international trade from "chain structure" to "network ecology". Although commodity trade still relies on traditional channels in the short term, in the long run, the integration mode of "mixed batch export + overseas warehouse pre-position" will become the mainstream development direction. This study not only reveals the subversive influence of digital technology on traditional industries but also provides a theoretical basis and practical path for the transformation of China’s manufacturing to "China Zhizao".

Keywords:

value chain restructuring, cross-border e-commerce, traditional foreign trade, transaction costs, delivery efficiency

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