The Differentiation Competition Strategy of JDdaojia

Abstract

As an important part of local life services, the competitive landscape of the food delivery industry is undergoing profound changes.This article takes JDdaojia as the research object and systematically analyzes the key factors for it to break through the mature market.Research has found that JDdaojia has successfully built a unique competitive advantage through differentiated competition strategies, supply chain innovation and technological empowerment.Its precise subsidy strategy has significantly enhanced the efficiency of user acquisition, its supply chain advantages have guaranteed service quality, its intelligent dispatching system has optimized distribution efficiency, and the synergy with the group's business has created additional value.Research shows that the successful experience of JDdaojia offers important insights for new entrants: differentiated positioning is the key to breaking through mature markets, supply chain and technological innovation can build competitive barriers, and ecological synergy can create unique advantages.These findings not only enrich the theory of platform economy, but also provide practical references for industry participants to formulate development strategies.This research is of great value for understanding the competitive rules of the local life service market in the digital economy era and provides a useful reference for the digital transformation of traditional enterprises.