The Transformation of China’s Export Channels in the Digital Era
Research Article
Open Access
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The Transformation of China’s Export Channels in the Digital Era

Zihe Liu 1*
1 St. Michael's University School
*Corresponding author: simon.liu.1@smus.ca
Published on 16 September 2025
Journal Cover
AEMPS Vol.216
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-80590-359-8
ISBN (Online): 978-1-80590-360-4
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Abstract

In recent years, Chinese producers have been under an imminent great transformation to international trade as conventionally practiced by them owing to constraints with traditional exports and being propelled by new digital platforms. The paper undertakes an investigation of structural transformation from conventional distribution trends to export sales made possible by digital means, assessing challenges as well as benefits that pertain to such transformation. Through leading company cases, this study analyzes how contemporary technologies-such as live-streaming, Augmented Reality/Virtual Reality (AR/VR) product demonstrations, as well as cross-border digital stores-are redefining penetration within markets, efficiency, as well as profitability for Chinese corporations. The investigation also identifies inhibitors that discourage digital adoption, such as digital divide, regulatory risk, as well as cultural divide, as well as prescriptions to countering such inhibitors that are feasible. The results identify a central role for light-weight digital tools, hybrid policy platforms, as well as workshop reconfigurations to underpin a successful transformation.

Keywords:

export channels of marketing, Chinese manufacturing, international trade, cross-border e-commerce, digital transformation.

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Liu,Z. (2025). The Transformation of China’s Export Channels in the Digital Era. Advances in Economics, Management and Political Sciences,216,22-28.

References

[1]. Cui, J. (2025) AI Driven Digital Transformation and Firm Performance in Chinese Industrial Enterprises: Mediating Role of Green Digital Innovation and Moderating Effects of Human AI Collaboration.

[2]. Du, Z. and Yin, N. (2024) Improving Digital Marketing Strategies Based on SICAS Mode: A Case Study of SHEIN. Proceedings of the International Conference on Intelligent Information Processing (ICIIP 2024).

[3]. Wang, J. (2023) The Impact of Digital Transformation on the Export Technology Complexity of Manufacturing Enterprises: Based on Empirical Evidence from China. Sustainability15(6), 2596.

[4]. Zhang H., Liu Q., Wei Y. (2023) Digital Product Imports and Export Product Quality: Firm-Level Evidence from China. China Economic Review79, 101981.

[5]. Chen C.L., Zhang Y., Wang S.D. (2024) Digital Intermediate Product Imports and Firms' Export Quality: Evidence from China. Digital Economy and Sustainable Development2(10).

[6]. Ren W., Lin T., Hao YQ. (2023) How Digitalization Shapes Export Product Quality: Evidence from China. Sustainability15(8), 6376.

[7]. Chen C., Zhang Z. (2023) Digital Transformation and Firm Performance: A Case Study on China's Listed Companies in 2009–2020. Digital Economy and Sustainable Development1(18).

[8]. Yang, L., Yang, W., Nan, L., & Gu, Y. (2023) The Impact of Digital Trade on the Export Competitiveness of Enterprises. Systems11(12), 580.

[9]. Wang, J.L., Liu, Y., Wang, W.L. and Wu, H.T. (2023) How Does Digital Transformation Drive Green Total Factor Productivity? Journal of Cleaner Production406, 136798.

[10]. Frontiers Editorial Office. (2025) Overcoming Digital Transformation Barriers: Chinese SMMEs in the Sharing Economy. Frontiers in Business Research8(3).

References

[1]. Cui, J. (2025) AI Driven Digital Transformation and Firm Performance in Chinese Industrial Enterprises: Mediating Role of Green Digital Innovation and Moderating Effects of Human AI Collaboration.

[2]. Du, Z. and Yin, N. (2024) Improving Digital Marketing Strategies Based on SICAS Mode: A Case Study of SHEIN. Proceedings of the International Conference on Intelligent Information Processing (ICIIP 2024).

[3]. Wang, J. (2023) The Impact of Digital Transformation on the Export Technology Complexity of Manufacturing Enterprises: Based on Empirical Evidence from China. Sustainability15(6), 2596.

[4]. Zhang H., Liu Q., Wei Y. (2023) Digital Product Imports and Export Product Quality: Firm-Level Evidence from China. China Economic Review79, 101981.

[5]. Chen C.L., Zhang Y., Wang S.D. (2024) Digital Intermediate Product Imports and Firms' Export Quality: Evidence from China. Digital Economy and Sustainable Development2(10).

[6]. Ren W., Lin T., Hao YQ. (2023) How Digitalization Shapes Export Product Quality: Evidence from China. Sustainability15(8), 6376.

[7]. Chen C., Zhang Z. (2023) Digital Transformation and Firm Performance: A Case Study on China's Listed Companies in 2009–2020. Digital Economy and Sustainable Development1(18).

[8]. Yang, L., Yang, W., Nan, L., & Gu, Y. (2023) The Impact of Digital Trade on the Export Competitiveness of Enterprises. Systems11(12), 580.

[9]. Wang, J.L., Liu, Y., Wang, W.L. and Wu, H.T. (2023) How Does Digital Transformation Drive Green Total Factor Productivity? Journal of Cleaner Production406, 136798.

[10]. Frontiers Editorial Office. (2025) Overcoming Digital Transformation Barriers: Chinese SMMEs in the Sharing Economy. Frontiers in Business Research8(3).

Cite this article

Liu,Z. (2025). The Transformation of China’s Export Channels in the Digital Era. Advances in Economics, Management and Political Sciences,216,22-28.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of ICFTBA 2025 Symposium: Financial Framework's Role in Economics and Management of Human-Centered Development

ISBN: 978-1-80590-359-8(Print) / 978-1-80590-360-4(Online)
Editor: Lukáš Vartiak, Habil. Florian Marcel Nuţă
Conference website: https://2025.icftba.org/Galati.html
Conference date: 17 October 2025
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.216
ISSN: 2754-1169(Print) / 2754-1177(Online)

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