Challenges and Optimization Paths of Online International Business
Research Article
Open Access
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Challenges and Optimization Paths of Online International Business

Yujin Zheng 1*
1 Rabun Gap Nacoochee School
*Corresponding author: yzheng@rabungap.org
Published on 16 September 2025
Journal Cover
AEMPS Vol.216
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-80590-359-8
ISBN (Online): 978-1-80590-360-4
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Abstract

With the acceleration of the global digital transformation process, online international business negotiations have become the main method for multinational enterprises to carry out international cooperation. This study adopts a research method combining literature analysis and questionnaire surveys to systematically analyze the main challenges faced by online international business negotiations and their optimization paths. The study found that current online negotiations mainly face four core challenges: technical obstacles (network stability issues and data security risks), communication efficiency decline (non-verbal signals account for 63.5% of the loss), cultural misinterpretation intensification (communication differences in different cultural backgrounds), and difficulty in establishing trust (the rate of disputes in remote contract signing and performance is 33% higher than offline). To address these issues, this paper proposes a dual-track optimization path of technology-driven (including the application of intelligent tools and infrastructure upgrade plans) and institutional guarantee type (covering optimization measures at the enterprise level and government level). This study not only provides practical guidance for multinational enterprises but also offers theoretical references for the improvement of international digital business negotiation rules.

Keywords:

online international business, challenges, optimization paths

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Zheng,Y. (2025). Challenges and Optimization Paths of Online International Business. Advances in Economics, Management and Political Sciences,216,8-14.

References

[1]. Information on the agreement on electronic commerce. (2022.) World Trade Organization.

[2]. Liu, M. (2022) Management and Practice of Online Competitive Negotiation. Information Construction, (9), 62-64.

[3]. Muhammed, J. (2025) Africa’s Digital Economy: The Case for Data Centres. African Leadership Magazine.

[4]. Asia-Europe Connectivity Vision 2025. Economic Research Institute for ASEAN and East Asia.

[5]. Beckerman, C.E. (2022) Is there a cyber security dilemma? Journal of Cybersecurity, 8(1), tyac012.

[6]. Niva, V., Horton, A., Virkki, V. et al. (2023) World’s human migration patterns in 2000–2019 unveiled by high-resolution data. Nature Human Behaviour, 7(12), 2023–2037.

[7]. Strauss, C., Harr, M. and Pieper, T. (2024) Analyzing digital communication: a comprehensive literature review. Management Review Quarterly.

[8]. Li, Y., Zhang, R. and Xue, F. (2024) Real-time video communication delay compensation method based on multimodal fusion and attention mechanism. Information Technology and Informatization, (11), 97-100.

[9]. Hayati, D. and Sinha, S. (2024) Decoding Silence in Digital Cross-Cultural Communication: Overcoming Misunderstandings in Global Teams. Language, Technology, and Social Media, 2(2), 128-144.

[10]. Jiang, J. (2006) Cross-border business negotiation cultural differences on the win-win impact. Academic Exchange, (5), 181-183.

[11]. Lin, Z. (2016) Cross-cultural perspective analysis of Sino-German business negotiation cases. East China University of Science and Technology.

[12]. Tang, J., LeBel, A., Jain, S. and Huth, A.G. (2023) Semantic reconstruction of continuous language from non-invasive brain recordings. Nature Neuroscience, 26(5), 855-864.

[13]. Obhan, A. and Matange, N. (2025) E-acceptance of arbitration agreements: Valid under Law? Mondaq Arbitration & Dispute Resolution.

[14]. Review in 2024: New Challenges in the Construction and Maintenance of Submarine Optical Cable. (n.d.) Xunshi Optical Communication Network.

[15]. Zhao, M. (2025) Research on intelligent management of university computer rooms based on cloud desktop technology. China Management Informatization, 28(13), 238-240.

[16]. Yuan, S. (2025) Legal regulation of face recognition information processing by property service enterprises. Shandong University of Finance and Economics.

[17]. Electronic Transactions Act 2010. Singapore Statutes Online.

[18]. Special discussion on the legal system of e-commerce-the legislative situation of e-commerce in various countries. (2023.) China Law Network.

References

[1]. Information on the agreement on electronic commerce. (2022.) World Trade Organization.

[2]. Liu, M. (2022) Management and Practice of Online Competitive Negotiation. Information Construction, (9), 62-64.

[3]. Muhammed, J. (2025) Africa’s Digital Economy: The Case for Data Centres. African Leadership Magazine.

[4]. Asia-Europe Connectivity Vision 2025. Economic Research Institute for ASEAN and East Asia.

[5]. Beckerman, C.E. (2022) Is there a cyber security dilemma? Journal of Cybersecurity, 8(1), tyac012.

[6]. Niva, V., Horton, A., Virkki, V. et al. (2023) World’s human migration patterns in 2000–2019 unveiled by high-resolution data. Nature Human Behaviour, 7(12), 2023–2037.

[7]. Strauss, C., Harr, M. and Pieper, T. (2024) Analyzing digital communication: a comprehensive literature review. Management Review Quarterly.

[8]. Li, Y., Zhang, R. and Xue, F. (2024) Real-time video communication delay compensation method based on multimodal fusion and attention mechanism. Information Technology and Informatization, (11), 97-100.

[9]. Hayati, D. and Sinha, S. (2024) Decoding Silence in Digital Cross-Cultural Communication: Overcoming Misunderstandings in Global Teams. Language, Technology, and Social Media, 2(2), 128-144.

[10]. Jiang, J. (2006) Cross-border business negotiation cultural differences on the win-win impact. Academic Exchange, (5), 181-183.

[11]. Lin, Z. (2016) Cross-cultural perspective analysis of Sino-German business negotiation cases. East China University of Science and Technology.

[12]. Tang, J., LeBel, A., Jain, S. and Huth, A.G. (2023) Semantic reconstruction of continuous language from non-invasive brain recordings. Nature Neuroscience, 26(5), 855-864.

[13]. Obhan, A. and Matange, N. (2025) E-acceptance of arbitration agreements: Valid under Law? Mondaq Arbitration & Dispute Resolution.

[14]. Review in 2024: New Challenges in the Construction and Maintenance of Submarine Optical Cable. (n.d.) Xunshi Optical Communication Network.

[15]. Zhao, M. (2025) Research on intelligent management of university computer rooms based on cloud desktop technology. China Management Informatization, 28(13), 238-240.

[16]. Yuan, S. (2025) Legal regulation of face recognition information processing by property service enterprises. Shandong University of Finance and Economics.

[17]. Electronic Transactions Act 2010. Singapore Statutes Online.

[18]. Special discussion on the legal system of e-commerce-the legislative situation of e-commerce in various countries. (2023.) China Law Network.

Cite this article

Zheng,Y. (2025). Challenges and Optimization Paths of Online International Business. Advances in Economics, Management and Political Sciences,216,8-14.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of ICFTBA 2025 Symposium: Financial Framework's Role in Economics and Management of Human-Centered Development

ISBN: 978-1-80590-359-8(Print) / 978-1-80590-360-4(Online)
Editor: Lukáš Vartiak, Habil. Florian Marcel Nuţă
Conference website: https://2025.icftba.org/Galati.html
Conference date: 17 October 2025
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.216
ISSN: 2754-1169(Print) / 2754-1177(Online)

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