Fast Fashion Supply Chain in the Context of Digital Economy
Research Article
Open Access
CC BY

Fast Fashion Supply Chain in the Context of Digital Economy

Ruimin Zhang 1*
1 Inner Mongolia University
*Corresponding author: 1303473008@qq.com
Published on 6 August 2025
Volume Cover
AEMPS Vol.205
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-80590-293-5
ISBN (Online): 978-1-80590-294-2
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Abstract

The development of the digital economy also means that consumers' requirements for diversification and personalisation are increasing, so for the traditional clothing industry, gradually moving closer to fast fashion has become a new development direction, and supply chain optimization has emerged as a critical lever for enhancing competitiveness. This study investigates supply chain management strategies for fast fashion enterprises in the digital era, and takes ZARA and Shein as examples to analyse their successful experiences and implications for China. It is found that the importance of the fast fashion supply chain is self-evident at present, and it has great development prospects for the Chinese market. In the end, it was concluded that companies should be brand conscious and focus on building their own brands, and the apparel retail sector must ultimately refocus on product excellence as its core value proposition.

Keywords:

Fast fashion, Digital economy, Supply chain, Zara, Green consumption

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Zhang,R. (2025). Fast Fashion Supply Chain in the Context of Digital Economy. Advances in Economics, Management and Political Sciences,205,175-179.

References

[1]. Zhang Yu, Zhang Yan. 2020. Literature Review on the Development of Fast Fashion Retail Business Model in the Context of Digital Economy [J]. Journal of Commercial Economics, (21): 92-94. DOI: 10.3969/j.issn.1002-5863.2020.21.025.

[2]. Jiang Yaolin. 2024. Research on the resilience evaluation of fast fashion supply chain in the context of cross-border e-commerce [J]. Business Observation, 10(34): 84-90. DOI: 10.3969/j.issn.2096-0808.2024.34.015.

[3]. Su Guangwei. 2024. Research on the Marketing Concept and Supply Chain Management of "Fast Fashion" in the Apparel Industry [J]. Heilongjiang Textile, (2): 49-51.

[4]. Pan Yizhen, Zhu Wenwen, Zhou Zhihang, et al. 2024. Analysis of Supply Chain Strategy of Fast Fashion Enterprises [J]. China Market, (6): 82-85. DOI: 10.13939/j.cnki.zgsc.2024.06.021.

[5]. Lu Xijin. 2015. Research and analysis on supply chain management of fast fashion clothing retail companies: A case study of H&M [D]. Shanghai: Shanghai Wai Chinese University, (in Chinese).

[6]. Yang Yunyun. 2022. ZARA Supply Chain Analysis and Its Enlightenment to China's Fast Fashion Apparel Industry [J]. Modern Marketing, (33): 70-72. DOI: 10.19932/j.cnki.22-1256/F.2022.11.070.

[7]. Zhang Huiqin. 2019. ZARA's successful experience in entering China and its enlightenment to China's fast fashion brands going global [D]. Hebei: Hebei University of Economics and Business.

[8]. Li Society. 2024. The Importance and Practical Strategy of Supply Chain Cost Management in Apparel Enterprises [J]. Chemical Fiber & Textile Technology, 53(5): 85-87. DOI: 10.3969/j.issn.1672-500X.2024.05.028.

[9]. Yang Fuhan. 2020. Analysis on the Importance of Modern Logistics and Supply Chain Management in Enterprise Operation [J]. National Circulation Economy, (36): 65-67. DOI: 10.3969/j.issn.1009-5292.2020.36.021.

[10]. Zhou Ying. 2011. Apparel Retail Format Innovation: Based on the Research of Fast Fashion Brands such as ZARA and H& M [J]. Reform and Strategy, 27(8): 143-145.] DOI: 10.3969/j.issn.1002-736X.2011.08.042.

References

[1]. Zhang Yu, Zhang Yan. 2020. Literature Review on the Development of Fast Fashion Retail Business Model in the Context of Digital Economy [J]. Journal of Commercial Economics, (21): 92-94. DOI: 10.3969/j.issn.1002-5863.2020.21.025.

[2]. Jiang Yaolin. 2024. Research on the resilience evaluation of fast fashion supply chain in the context of cross-border e-commerce [J]. Business Observation, 10(34): 84-90. DOI: 10.3969/j.issn.2096-0808.2024.34.015.

[3]. Su Guangwei. 2024. Research on the Marketing Concept and Supply Chain Management of "Fast Fashion" in the Apparel Industry [J]. Heilongjiang Textile, (2): 49-51.

[4]. Pan Yizhen, Zhu Wenwen, Zhou Zhihang, et al. 2024. Analysis of Supply Chain Strategy of Fast Fashion Enterprises [J]. China Market, (6): 82-85. DOI: 10.13939/j.cnki.zgsc.2024.06.021.

[5]. Lu Xijin. 2015. Research and analysis on supply chain management of fast fashion clothing retail companies: A case study of H&M [D]. Shanghai: Shanghai Wai Chinese University, (in Chinese).

[6]. Yang Yunyun. 2022. ZARA Supply Chain Analysis and Its Enlightenment to China's Fast Fashion Apparel Industry [J]. Modern Marketing, (33): 70-72. DOI: 10.19932/j.cnki.22-1256/F.2022.11.070.

[7]. Zhang Huiqin. 2019. ZARA's successful experience in entering China and its enlightenment to China's fast fashion brands going global [D]. Hebei: Hebei University of Economics and Business.

[8]. Li Society. 2024. The Importance and Practical Strategy of Supply Chain Cost Management in Apparel Enterprises [J]. Chemical Fiber & Textile Technology, 53(5): 85-87. DOI: 10.3969/j.issn.1672-500X.2024.05.028.

[9]. Yang Fuhan. 2020. Analysis on the Importance of Modern Logistics and Supply Chain Management in Enterprise Operation [J]. National Circulation Economy, (36): 65-67. DOI: 10.3969/j.issn.1009-5292.2020.36.021.

[10]. Zhou Ying. 2011. Apparel Retail Format Innovation: Based on the Research of Fast Fashion Brands such as ZARA and H& M [J]. Reform and Strategy, 27(8): 143-145.] DOI: 10.3969/j.issn.1002-736X.2011.08.042.

Cite this article

Zhang,R. (2025). Fast Fashion Supply Chain in the Context of Digital Economy. Advances in Economics, Management and Political Sciences,205,175-179.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of ICEMGD 2025 Symposium: The 4th International Conference on Applied Economics and Policy Studies

ISBN: 978-1-80590-293-5(Print) / 978-1-80590-294-2(Online)
Editor: Florian Marcel Nuţă Nuţă, Xuezheng Qin
Conference website: https://www.icemgd.org/
Conference date: 20 September 2025
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.205
ISSN: 2754-1169(Print) / 2754-1177(Online)

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