Huawei's Corporate Strategy and Market Competition Analysis: Innovation and Competitive Advantage in the Context of Globalization
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Huawei's Corporate Strategy and Market Competition Analysis: Innovation and Competitive Advantage in the Context of Globalization

Jiale Zou 1*
1 University of Manchester
*Corresponding author: aimeezou71@outlook.com
Published on 30 July 2025
Journal Cover
AEMPS Vol.208
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-80590-315-4
ISBN (Online): 978-1-80590-316-1
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Abstract

Amidst the dual drivers of intensifying globalization and disruptive technological innovation., "Huawei has solidified its position as China's flagship technology multinational with a robust presence in global telecommunications and consumer electronics. Studying Huawei's strategies is crucial due to its significant impact on international technology standards, global market dynamics, and geopolitical relations, especially amid escalating tensions between major economic powers. This article intends to examine Huawei's corporate strategy and competitive tactics, focusing on its strategic adjustments to the obstacles of international expansion and geopolitical uncertainty. Utilizing a detailed case study approach based on existing literature and industry data, the analysis evaluates Huawei's strategic evolution, global market deployment, and competitive responses. The findings indicate that Huawei has successfully leveraged persistent technological innovation, extensive global market penetration, and agile strategic adjustments to establish significant competitive advantages. However, to sustain this momentum, Huawei must prioritize enhancing supply chain resilience, strengthening risk management capabilities, and diversifying its strategic focus to effectively navigate and mitigate escalating political pressures and technological restrictions.

Keywords:

Huawei, Corporate Strategy, Globalization, Technological Innovation, Competitive Advantage

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Zou,J. (2025). Huawei's Corporate Strategy and Market Competition Analysis: Innovation and Competitive Advantage in the Context of Globalization. Advances in Economics, Management and Political Sciences,208,1-7.

References

[1]. Liu, Y., & Wang, S. (2019). Huawei's global expansion strategies and challenges. International Journal of Business Strategy, 45(3), 50–70.

[2]. Xu, B. (2019). Huawei's competitive advantage in global markets: A strategic perspective. Business Strategy Review, 43(1), 32–49.

[3]. Zhang, X. (2020). The impact of technological innovation on Huawei's market position. Journal of Global Business, 35(2), 121–140.

[4]. Tang, J., & Sun, Z. (2020). Huawei's internationalization strategy: Challenges and opportunities. Journal of International Business Studies, 53(2), 115–130. Journal, 55(4), 210–225.

[5]. GSMA Intelligence. (2021). Sub-Saharan Africa Mobile Economy Report. Retrieved from: https: //www.gsma.com/subsaharanafrica/resources

[6]. World Intellectual Property Organization (WIPO). (2020). World Intellectual Property Indicators 2020. Retrieved from: https: //www.wipo.int/publications/en/details.jsp?id=4526

[7]. Bannerman, S. (2020). The World Intellectual Property Organization and the sustainable development agenda. Futures, 122, 102586.

[8]. Huawei. (2022). Connecting the Unconnected: Huawei's Role in Africa's ICT Development. Retrieved from: https: //www.huawei.com/en/news/2022

[9]. Guo, Q., & Zhou, R. (2021). The role of technology in Huawei's global expansion. Journal of Technology Management, 15(1), 76–90.

[10]. Jiang, Q. (2018). Huawei's technological innovation: A competitive advantage in the 5G era. Telecommunications Journal, 55(4), 210–225.

[11]. Zhao, H., & Li, X. (2022). Huawei's leadership and strategic decision-making during global expansion. Leadership & Management Review, 34(5), 112–125.

[12]. Smith, L., Zhang, Y., & Chen, M. (2024). Smartphone user experience and satisfaction in China: A nationwide survey. Open Journal of Business Management, 12(5), 101–115. https: //doi.org/10.4236/ojbm.2024.125007

[13]. Wu, M., & Wang, P. (2022). Huawei's strategic marketing in the global consumer electronics market. Journal of Marketing Strategies, 23(2), 67–85.

[14]. Li, J., & Yang, M. (2020). Innovation and adaptation in Huawei's market strategy. Journal of Innovation Management, 12(4), 102–118.

[15]. Zhou, H., & Tang, L. (2019). Analyzing Huawei's 5G strategy and market positioning. Telecommunication Business Journal, 40(3), 56–72.

[16]. Song, L., & Liu, W. (2021). Competitive strategies in the context of Huawei's 5G network expansion. Telecommunications Economics, 10(1), 30–43.

[17]. Wang, L. (2021). The role of Huawei's supply chain in overcoming trade barriers. Journal of Business Logistics, 28(3), 180–198.

[18]. Chen, R. (2021). Risk management in global supply chains: The case of Huawei. Global Supply Chain Review, 18(1), 45–60.

[19]. Wang, H., & Li, F. (2021). Global strategic challenges faced by Huawei: A case study on global market expansion. Journal of Strategic Management, 39(3), 58–70.

[20]. Huawei Cloud. (2023). Huawei Cloud Global Service and Strategy Update. Retrieved from: https: //www.huaweicloud.com/intl/en-us/news

[21]. Huawei Cloud. (2020, April 23). Huawei Cloud serves over 3 million users worldwide. Huawei. https: //www.huaweicloud.com/intl/en-us/news/20200423164351115.html

References

[1]. Liu, Y., & Wang, S. (2019). Huawei's global expansion strategies and challenges. International Journal of Business Strategy, 45(3), 50–70.

[2]. Xu, B. (2019). Huawei's competitive advantage in global markets: A strategic perspective. Business Strategy Review, 43(1), 32–49.

[3]. Zhang, X. (2020). The impact of technological innovation on Huawei's market position. Journal of Global Business, 35(2), 121–140.

[4]. Tang, J., & Sun, Z. (2020). Huawei's internationalization strategy: Challenges and opportunities. Journal of International Business Studies, 53(2), 115–130. Journal, 55(4), 210–225.

[5]. GSMA Intelligence. (2021). Sub-Saharan Africa Mobile Economy Report. Retrieved from: https: //www.gsma.com/subsaharanafrica/resources

[6]. World Intellectual Property Organization (WIPO). (2020). World Intellectual Property Indicators 2020. Retrieved from: https: //www.wipo.int/publications/en/details.jsp?id=4526

[7]. Bannerman, S. (2020). The World Intellectual Property Organization and the sustainable development agenda. Futures, 122, 102586.

[8]. Huawei. (2022). Connecting the Unconnected: Huawei's Role in Africa's ICT Development. Retrieved from: https: //www.huawei.com/en/news/2022

[9]. Guo, Q., & Zhou, R. (2021). The role of technology in Huawei's global expansion. Journal of Technology Management, 15(1), 76–90.

[10]. Jiang, Q. (2018). Huawei's technological innovation: A competitive advantage in the 5G era. Telecommunications Journal, 55(4), 210–225.

[11]. Zhao, H., & Li, X. (2022). Huawei's leadership and strategic decision-making during global expansion. Leadership & Management Review, 34(5), 112–125.

[12]. Smith, L., Zhang, Y., & Chen, M. (2024). Smartphone user experience and satisfaction in China: A nationwide survey. Open Journal of Business Management, 12(5), 101–115. https: //doi.org/10.4236/ojbm.2024.125007

[13]. Wu, M., & Wang, P. (2022). Huawei's strategic marketing in the global consumer electronics market. Journal of Marketing Strategies, 23(2), 67–85.

[14]. Li, J., & Yang, M. (2020). Innovation and adaptation in Huawei's market strategy. Journal of Innovation Management, 12(4), 102–118.

[15]. Zhou, H., & Tang, L. (2019). Analyzing Huawei's 5G strategy and market positioning. Telecommunication Business Journal, 40(3), 56–72.

[16]. Song, L., & Liu, W. (2021). Competitive strategies in the context of Huawei's 5G network expansion. Telecommunications Economics, 10(1), 30–43.

[17]. Wang, L. (2021). The role of Huawei's supply chain in overcoming trade barriers. Journal of Business Logistics, 28(3), 180–198.

[18]. Chen, R. (2021). Risk management in global supply chains: The case of Huawei. Global Supply Chain Review, 18(1), 45–60.

[19]. Wang, H., & Li, F. (2021). Global strategic challenges faced by Huawei: A case study on global market expansion. Journal of Strategic Management, 39(3), 58–70.

[20]. Huawei Cloud. (2023). Huawei Cloud Global Service and Strategy Update. Retrieved from: https: //www.huaweicloud.com/intl/en-us/news

[21]. Huawei Cloud. (2020, April 23). Huawei Cloud serves over 3 million users worldwide. Huawei. https: //www.huaweicloud.com/intl/en-us/news/20200423164351115.html

Cite this article

Zou,J. (2025). Huawei's Corporate Strategy and Market Competition Analysis: Innovation and Competitive Advantage in the Context of Globalization. Advances in Economics, Management and Political Sciences,208,1-7.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of ICFTBA 2025 Symposium: Financial Framework's Role in Economics and Management of Human-Centered Development

ISBN: 978-1-80590-315-4(Print) / 978-1-80590-316-1(Online)
Editor: Lukáš Vartiak, Habil. Florian Marcel Nuţă
Conference website: https://2025.icftba.org/Galati.html
Conference date: 17 October 2025
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.208
ISSN: 2754-1169(Print) / 2754-1177(Online)

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