Pricing Analysis and Optimization Strategies Based on the Marginal Cost of New Energy Vehicles

Qingyun Dong

doi:10.54254/2753-8818/2026.HZ27809

Theoretical and Natural ScienceOpen access

Pricing Analysis and Optimization Strategies Based on the Marginal Cost of New Energy Vehicles

Research Article

Open Access

Pricing Analysis and Optimization Strategies Based on the Marginal Cost of New Energy Vehicles

Qingyun Dong ^1*

¹ Shenzhen Foreign Languages School (Group) GBA Academy

^*Corresponding author: stevendong2027@slis.net.cn

Published on 2 October 2025

TNS Vol.143

ISSN (Print): 2753-8826

ISSN (Online): 2753-8818

ISBN (Print): 978-1-80590-407-6

ISBN (Online): 978-1-80590-408-3

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Abstract

The new energy vehicles people talk about today are mostly cars that don’t use fossil fuels for power. Instead, they use energy that can be replaced and is more sustainable and renewable, such as electricity or natural gas. This study addresses the critical need for sustainable sales solutions in the new energy vehicle (NEV) industry. The research is significant for its multifaceted contributions to environmental protection, industrial sustainability, and corporate profitability. A case analysis illustrates how key factors, including consumer behavior and market competition, influence pricing dynamics. The findings highlight major advantages, such as enhanced profitability, alongside critical challenges including raw material cost volatility, brand trust erosion, and the potential for price wars, all of which pose significant threats to industry development. To mitigate these challenges, the study proposes strategic recommendations, including forming long-term supplier partnerships and pursuing product value differentiation. Collectively, this research provides an actionable framework for NEV firms to navigate market complexities, offering both theoretical insights and practical strategies for achieving sustainable growth.

Keywords:

Marginal Cost Pricing, New Energy Vehicles, Pricing Optimization, Supply Chain Volatility, Sustainable Industry

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References

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References

[1]. Song, H., Seo, G. S., & Won, D. (2025). Pricing Strategy of Electric Vehicle Aggregators Based on Locational Marginal Price to Minimize Photovoltaic (PV) Curtailment. IEEE Access.

[2]. Li, R., Wu, Q., & Oren, S. S. (2013). Distribution locational marginal pricing for optimal electric vehicle charging management. IEEE Transactions on Power Systems, 29(1), 203-211.

Cite this article

Dong,Q. (2025). Pricing Analysis and Optimization Strategies Based on the Marginal Cost of New Energy Vehicles. Theoretical and Natural Science,143,50-56.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of CONF-CIAP 2026 Symposium: International Conference on Atomic Magnetometer and Applications

ISBN: 978-1-80590-407-6(Print) / 978-1-80590-408-3(Online)

Editor: Marwan Omar , Jixi Lu , Mao Ye

Conference website: https://2026.confciap.org/hangzhou.html

Conference date: 30 January 2026

Series: Theoretical and Natural Science

Volume number: Vol.143

ISSN: 2753-8818(Print) / 2753-8826(Online)

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