Research on the Cross Cultural Communication Strategy of Japanese Animation -- A Case Study of the Attacking Giant

Zheyi Wang

doi:10.54254/2753-7048/2025.HT27453

Lecture Notes in Education Psychology and Public MediaOpen access

Research on the Cross Cultural Communication Strategy of Japanese Animation -- A Case Study of the Attacking Giant

Research Article

Open Access

Research on the Cross Cultural Communication Strategy of Japanese Animation -- A Case Study of the Attacking Giant

Zheyi Wang ^1*

¹ Taiyuan Normal University

^*Corresponding author: wzy13100001898@outlook.com

Published on 2 October 2025

LNEP Vol.124

ISSN (Print): 2753-7056

ISSN (Online): 2753-7048

ISBN (Print): 978-1-80590-405-2

ISBN (Online): 978-1-80590-406-9

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Abstract

With the maturity of Japanese comic industry, its cultural communication trend is booming. This paper studies the cross-cultural communication strategy of Japanese animation by taking the phenomenal cartoon "the attacking giant" as an example. Using field theory, this paper studies many aspects of its cultural field. This work interacts with audiences from different cultural backgrounds through a variety of media forms, making cultural communication across the boundaries of culture and national boundaries and accepted by audiences around the world. In this process, it has been interpreted and evaluated by audiences with different cultural backgrounds. At the same time, this work attracts audiences worldwide through the cross media visual pleasure mechanism, as well as the emotional structure to trigger the emotional resonance of the audience. The author's cross-cultural awareness and the audience's cross-cultural interpretation make the works have universal value of cross-cultural. Through a series of studies, it is found that the cross-cultural communication strategy of Japanese animation uses the interaction between cultures and visual influence to trigger the emotional resonance of the audience and combines with the pleasure mechanism of the media to enhance the effect of cross-cultural communication.

Keywords:

Japanese comics, Field theory, Intercultural communication

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