Exploring Emotional Resonance in AIGC News Anchors: A Pseudo-Social Relationship Perspective
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Exploring Emotional Resonance in AIGC News Anchors: A Pseudo-Social Relationship Perspective

Qichen Wang 1*
1 Kunming University of Science and Technology
*Corresponding author: gjy.56@163.com
Published on 4 December 2025
Volume Cover
CHR Vol.100
ISSN (Print): 2753-7072
ISSN (Online): 2753-7064
ISBN (Print): 978-1-80590-577-6
ISBN (Online): 978-1-80590-578-3
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Abstract

With the development of artificial intelligence technology, AIGC (Artificial Intelligence Generated Content) is profoundly reshaping the news communication ecosystem. AIGC news anchors such as "Jin Xiaoshuai", "Jin Xiaomei", and "Xiaoxiao Sa", which integrate voice, image, motion and semantic understanding, can achieve 24-hour non-stop broadcasting, initial emotional expression and limited interaction, and even show "human-like" characteristics, are gradually emerging in news reporting. However, news is not only a process of information transmission but also of emotional communication. Whether AIGC news anchors have the potential to establish "pseudo-social relationship" has become a matter of concern. Will the audience develop a sense of closeness like that of a "quasi-friend" due to personification design? Does this technology-driven emotional resonance affect the audience's trust and judgment of news content? This study, from the perspective of communication studies, systematically explores the mechanisms and risks of AIGC news anchors in building pseudo-social relationships, aiming to provide theoretical support and practical references for human-machine collaboration in the future of journalism.

Keywords:

AIGC news anchor, pseudo-social relationship, emotional resonance, media psychology, human-computer interaction

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Wang,Q. (2025). Exploring Emotional Resonance in AIGC News Anchors: A Pseudo-Social Relationship Perspective. Communications in Humanities Research,100,46-54.

References

[1]. Pan, Z. (2022). Research on the development dilemma and countermeasures of virtual hosts in the era of artificial intelligence [Master’s thesis, Hunan University of Technology].

[2]. Li, L. (2024). Innovation of the development path of "human-machine coupling" for news anchors in the AIGC wave. Chinese Bulletin of News and Communication Sciences, 24(1–2), 7–15.

[3]. Wu, J., & Gao, B. (2024). From interactive medium to relational subject: The dynamic evolution of human value in the perspective of pseudo-social relations. Young Journalists, (08), 45–49.

[4]. Xie, J. (2025). Risks, challenges and innovative practices of new mainstream media in the AIGC era. Journalist Cradle, (08), 42–44.

[5]. Wang, H. (2025). Cognitive revolution and value retention in journalism in the intelligent age. Media Review, (07), 17–19.

[6]. Jiang, Q. (2023). Research on the development and innovative application of virtual news anchors. Journal of News Research, 14(20), 12–14.

[7]. Liu, N., & Wang, C. (2023). Attributes and development approaches of AI news anchors. Chinese Editors, (04), 87–91.

[8]. Xu, B. (2009). Column driving animation animation achievement column: Brand strategy of CCTV Children’s Channel “Animation Dream Factory.” Television Research, (07), 48–49.

References

[1]. Pan, Z. (2022). Research on the development dilemma and countermeasures of virtual hosts in the era of artificial intelligence [Master’s thesis, Hunan University of Technology].

[2]. Li, L. (2024). Innovation of the development path of "human-machine coupling" for news anchors in the AIGC wave. Chinese Bulletin of News and Communication Sciences, 24(1–2), 7–15.

[3]. Wu, J., & Gao, B. (2024). From interactive medium to relational subject: The dynamic evolution of human value in the perspective of pseudo-social relations. Young Journalists, (08), 45–49.

[4]. Xie, J. (2025). Risks, challenges and innovative practices of new mainstream media in the AIGC era. Journalist Cradle, (08), 42–44.

[5]. Wang, H. (2025). Cognitive revolution and value retention in journalism in the intelligent age. Media Review, (07), 17–19.

[6]. Jiang, Q. (2023). Research on the development and innovative application of virtual news anchors. Journal of News Research, 14(20), 12–14.

[7]. Liu, N., & Wang, C. (2023). Attributes and development approaches of AI news anchors. Chinese Editors, (04), 87–91.

[8]. Xu, B. (2009). Column driving animation animation achievement column: Brand strategy of CCTV Children’s Channel “Animation Dream Factory.” Television Research, (07), 48–49.

Cite this article

Wang,Q. (2025). Exploring Emotional Resonance in AIGC News Anchors: A Pseudo-Social Relationship Perspective. Communications in Humanities Research,100,46-54.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceeding of ICIHCS 2025 Symposium: The Dialogue Between Tradition and Innovation in Language Learning

ISBN: 978-1-80590-577-6(Print) / 978-1-80590-578-3(Online)
Editor: Enrique Mallen, Heidi Gregory-Mina
Conference website: https://2025.icihcs.org/
Conference date: 26 November 2025
Series: Communications in Humanities Research
Volume number: Vol.100
ISSN: 2753-7064(Print) / 2753-7072(Online)

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