Research on the Investment Model of Universal Pictures

Entong Qin

doi:10.54254/2753-7064/2025.NS29286

Communications in Humanities ResearchOpen access

Research on the Investment Model of Universal Pictures

Research Article

Open Access

Research on the Investment Model of Universal Pictures

Entong Qin ^1*

¹ The University of Birmingham

^*Corresponding author: EXQ508@student.bham.ac.uk

Published on 11 November 2025

CHR Vol.98

ISSN (Print): 2753-7072

ISSN (Online): 2753-7064

ISBN (Print): 978-1-80590-531-8

ISBN (Online): 978-1-80590-532-5

Download Cover

Abstract

The film and television industry, as one of the core categories of the entire cultural industry, is worth paying attention to. However, the investment environment in the film and television industry is complex and ever-changing. Successful investment not only requires in-depth analysis of market trends, but also a comprehensive understanding of the operational models of individual companies. As a world leading film and television production and distribution company, Universal Pictures' performance in the market deserves attention and research. Universal Pictures' profit model is diversified, with its main sources of revenue including box office revenue, video sales, streaming licenses, and merchandise sales. The success of Universal Pictures in film and television investment relies on its accurate control of market dynamics and box office forecasting models, flexible response to international market layout, and effective implementation of risk management. In the future, with the continuous development of the industry, Universal Pictures will need to remain sensitive to emerging markets and technological changes to ensure its competitive advantage in the global film and television industry.

Keywords:

global company, investment characteristics, investment strategy, profit, risk

View PDF

References

[1]. Wang Zhihong, Zhu Youqiong, Li Yue Research on Operational Decision making of Capital Constrained Supply Chain under Pre sale Financing Model [J]. Logistics Technology, 2023, 46 (05): 123-128. DOI: 10.13714/j.cnki. 1002-3100-2023.05.029

[2]. Zhang Xiru, Zhang Lin, Lu Jiangyong Joint Investment of Organizational Knowledge, Institutional Environment, and Venture Capital Institutions [J]. Journal of Management Engineering, 2020, 34 (02): 1-10. DOI: 10.13587/j.cnki. jieem. 2020.02.001

[3]. Gold Research on Crowdfunding Financing in China's Film Industry [D]. Shanghai Jiao Tong University, 2016. DOI: 10.27307/d.cnki.gsjtu.2016.005967

[4]. Tong Siyu, Wang Qinglin Research on the Value and Model of Film Completion Guarantee in the Post Pandemic Era [J]. Film Literature, 2023 (05): 64-70

[5]. Sun Ye, Gao Hongyan The IP derivation and cross media operation model of Disney live action animated films [J]. Contemporary Film, 2022 (02): 64-72

[6]. Huang Hong, Ji Li Research on the Dissemination of Domestic and Foreign Film and Television IP Products from the Perspective of Innovation Diffusion [J]. Film Literature, 2024, (21): 74-79.DOI: CNKI: SUN: DYLX.0.2024-21-015.

[7]. Lin Jiong Innovative Research on Film and Television Financial Investment Models under the Background of New Quality Productivity [J]. Financial Literature, 2025, (05): 79-81.DOI: CNKI: SUN: JRWT.0.2025-05-027.

[8]. L Zhang.Analysis on the profit quality of D film and television company [D]., 2021

[9]. MC Thomas.A STUDY ON THE IMPACT OF TELEVISION ADVERTISEMENT ON THE DEMAND OF PRODUCTS OF ITC COMPANY [D]., 2020

[10]. Y Jiang.An Interactive Model of Audible Speech Communication in Film and Television Drama and Its Impact on Audience Engagement [D].Applied Mathematics & Nonlinear Sciences, 2024

References

[3]. Gold Research on Crowdfunding Financing in China's Film Industry [D]. Shanghai Jiao Tong University, 2016. DOI: 10.27307/d.cnki.gsjtu.2016.005967

[4]. Tong Siyu, Wang Qinglin Research on the Value and Model of Film Completion Guarantee in the Post Pandemic Era [J]. Film Literature, 2023 (05): 64-70

[5]. Sun Ye, Gao Hongyan The IP derivation and cross media operation model of Disney live action animated films [J]. Contemporary Film, 2022 (02): 64-72

[8]. L Zhang.Analysis on the profit quality of D film and television company [D]., 2021

[9]. MC Thomas.A STUDY ON THE IMPACT OF TELEVISION ADVERTISEMENT ON THE DEMAND OF PRODUCTS OF ITC COMPANY [D]., 2020

[10]. Y Jiang.An Interactive Model of Audible Speech Communication in Film and Television Drama and Its Impact on Audience Engagement [D].Applied Mathematics & Nonlinear Sciences, 2024

Cite this article

Qin,E. (2025). Research on the Investment Model of Universal Pictures. Communications in Humanities Research,98,44-50.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of ICIHCS 2025 Symposium: Literature as a Reflection and Catalyst of Socio-cultural Change

ISBN: 978-1-80590-531-8(Print) / 978-1-80590-532-5(Online)

Editor: Enrique Mallen, Abdullah Laghari

Conference website: https://www.icihcs.org/Nawabshah.html

Conference date: 15 November 2025

Series: Communications in Humanities Research

Volume number: Vol.98

ISSN: 2753-7064(Print) / 2753-7072(Online)

© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license. Authors who publish this series agree to the following terms:

1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.

2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.

3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open access policy for details).