The Impact and Management Strategy of Short Video Platforms on the Dissemination of Traditional Culture: Take the National Style Content of the TikTok Platform as an Example

Yiwen Bai

doi:10.54254/2753-7064/2025.KM28545

Communications in Humanities ResearchOpen access

The Impact and Management Strategy of Short Video Platforms on the Dissemination of Traditional Culture: Take the National Style Content of the TikTok Platform as an Example

Research Article

Open Access

The Impact and Management Strategy of Short Video Platforms on the Dissemination of Traditional Culture: Take the National Style Content of the TikTok Platform as an Example

Yiwen Bai ^1*

¹ Hebei Institute of Finance

^*Corresponding author: 2867688063@qq.com

Published on 28 October 2025

CHR Vol.92

ISSN (Print): 2753-7072

ISSN (Online): 2753-7064

ISBN (Print): 978-1-80590-481-6

ISBN (Online): 978-1-80590-482-3

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Abstract

Against the background of the booming short video industry, TikTok and other platforms have become important carriers of traditional cultural communication with their huge user base and algorithm advantages. Their Chinese-style content covers many fields, facilitating the widespread dissemination of traditional culture. However, this kind of communication also faces problems such as superficial content, which restricts the effectiveness of cultural communication. This article takes the content of TikTok’s national style as the research object, adopts literature analysis and case study methods, and combines policy documents and typical cases of "Peng Chuanming's non-genetic inheritance" to systematically explore the dual impacts of short video platforms on the dissemination of traditional culture. Positives include breaking time and space barriers, reaching remote areas and young people, and lowering participation thresholds through interactive formats. Negatives involve fragmented communication, over-commercialization, and information distortion. The article suggests management strategies for content optimization, platform supervision, and multi-collaboration to address these challenges.

Keywords:

Short video platform, traditional culture, TikTok, national style content

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References

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References

[2]. Pan Li'an, Tang Jiawei. From resonance to sharing: The communication strategy of traditional Chinese culture of "TikTok" [J]. Media, 2020, (3): 88-90.

[3]. Guo Shouyun, Lin Teng. Analysis of the media dissemination and management strategy of health information on TikTok short video platform [J]. Dongwu Academic, 2023, (1): 123-128.

[5]. Fu Ping. The dilemma and innovative strategy of traditional culture dissemination under the ecology of short videos [J]. Journal of Liaoning Jiaotong College, 2024, 26 (2): 51-54.

[6]. Wang Jing. Research on the official media operation strategy based on the short video platform [J]. Haihe Media, 2024, (1): 71-77.

Cite this article

Bai,Y. (2025). The Impact and Management Strategy of Short Video Platforms on the Dissemination of Traditional Culture: Take the National Style Content of the TikTok Platform as an Example. Communications in Humanities Research,92,12-18.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceeding of ICIHCS 2025 Symposium: Integration & Boundaries: Humanities/Arts, Technology and Communication

ISBN: 978-1-80590-481-6(Print) / 978-1-80590-482-3(Online)

Editor: Enrique Mallen, Cai Yong

Conference website: https://2025.icihcs.org/

Conference date: 17 November 2025

Series: Communications in Humanities Research

Volume number: Vol.92

ISSN: 2753-7064(Print) / 2753-7072(Online)

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