A Cultural Symbol–Product Structure Integration Design Method for the AIGC Era

Qing Wang; Zhaoxia Wang

doi:10.54254/2753-7064/2025.27305

Communications in Humanities ResearchOpen access

A Cultural Symbol–Product Structure Integration Design Method for the AIGC Era

Research Article

Open Access

A Cultural Symbol–Product Structure Integration Design Method for the AIGC Era

Qing Wang ¹, Zhaoxia Wang ^2*

¹ Tianjin University of Science & Technology

² Tianjin University of Science & Technology

^*Corresponding author: wangzx@tust.edu.cn

Published on 24 September 2025

CHR Vol.73

ISSN (Print): 2753-7072

ISSN (Online): 2753-7064

ISBN (Print): 978-1-80590-267-6

ISBN (Online): 978-1-80590-268-3

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Abstract

To address the difficulty that generative artificial intelligence (AIGC) faces in deeply and innovatively integrating cultural elements with product carriers in cultural-creative product design, this paper proposes a “demand-modeling — cultural-integration — scheme-generation” design method for cultural-creative products. In the demand-modeling stage, Deepseek-R1 is combined with the Analytic Hierarchy Process (AHP) to precisely identify user needs; in the cultural-integration stage, the concept of Hu moments (invariant moments) and shape grammar are introduced and combined with user requirements to achieve a structured fusion of cultural symbols and product form; in the scheme-generation stage, design proposals are generated using Stable Diffusion (SD) and the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) is employed to evaluate and select the optimal proposal. A Ming-style hoop-back chair is used as the carrier and Sanxingdui bronze motifs as the cultural elements in a case study. The proposed method is able to achieve deep integration of cultural elements with products while satisfying user needs, effectively bridging the gap between technical rationality and cultural sensibility, and provides new ideas and methods for cultural-creative product design in the artificial intelligence era.

Keywords:

Generative artificial intelligence (AIGC); cultural-creative products; Hu moments; Ming-style hoop-back chair; Sanxingdui bronze motifs

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