The Development of Digital Media and Its Impact on the Rise of the She Economy

Wenshuo Huang

doi:10.54254/2753-7064/2025.BJ27049

Communications in Humanities ResearchOpen access

The Development of Digital Media and Its Impact on the Rise of the She Economy

Research Article

Open Access

The Development of Digital Media and Its Impact on the Rise of the She Economy

Wenshuo Huang ^1*

¹ Hanyang University

^*Corresponding author: wenshuoh9@gmail.com

Published on 24 September 2025

CHR Vol.77

ISSN (Print): 2753-7072

ISSN (Online): 2753-7064

ISBN (Print): 978-1-80590-347-5

ISBN (Online): 978-1-80590-348-2

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Abstract

Since the 1990s, digital media has developed at an extremely rapid pace. In particular, in recent years, the digitalisation of the mass communication sector has progressed at an unprecedented rate. Against this backdrop, various forms of digital media have begun to enter people's lives and work. To study the impact of the development of digital media in China on the development of the female economy. This paper analyses the impact of digital media development on women's careers from the perspective of its influence on female employment, through literature review and analysis of specific application cases in China's digital media development. This paper finds that the development of digital media has gradually evolved into the mainstream media form in today's society. While providing people with diverse entertainment options, it has also created employment opportunities. Women, due to their natural advantages in personality and aesthetic preferences, have increased occupational suitability, meaning they are better suited for internet entrepreneurship. Therefore, the development of digital media has driven women's entrepreneurship and created employment opportunities for women.

Keywords:

Digital Media, She Economy, Social Media

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References

[1]. Meng Ying. New Opportunities for Women Entrepreneurship in the Era of Internet Plus “She Economy” [J]. Trade and Economic Practice, 2018(16): 219+221.

[2]. Zhu Mingguang. Innovation and Development of Digital Media Art in the Digital Economy Era [J]. Journal of Shanxi University of Finance and Economics, 2024, 46(S2): 50-52.

[3]. Liu Juanjuan, Liu Bin. Analysis of the Communication Effectiveness of Digital Media Technology on Social Media Platforms [J]. Satellite TV and Broadband Multimedia, 2024, 21(14): 4-6.

[4]. Shen Shang. Research on the Production and Dissemination Effects of “Immersive” Short Videos on Self-Media [D]. Beijing Foreign Studies University, 2024.

[5]. Zhang Yujie. Research on the Online Labor of Full-time Mothers in the Context of Digital Empowerment [D]. Xi'an International Studies University, 2024.

References

[1]. Meng Ying. New Opportunities for Women Entrepreneurship in the Era of Internet Plus “She Economy” [J]. Trade and Economic Practice, 2018(16): 219+221.

[2]. Zhu Mingguang. Innovation and Development of Digital Media Art in the Digital Economy Era [J]. Journal of Shanxi University of Finance and Economics, 2024, 46(S2): 50-52.

[3]. Liu Juanjuan, Liu Bin. Analysis of the Communication Effectiveness of Digital Media Technology on Social Media Platforms [J]. Satellite TV and Broadband Multimedia, 2024, 21(14): 4-6.

[4]. Shen Shang. Research on the Production and Dissemination Effects of “Immersive” Short Videos on Self-Media [D]. Beijing Foreign Studies University, 2024.

[5]. Zhang Yujie. Research on the Online Labor of Full-time Mothers in the Context of Digital Empowerment [D]. Xi'an International Studies University, 2024.

Cite this article

Huang,W. (2025). The Development of Digital Media and Its Impact on the Rise of the She Economy. Communications in Humanities Research,77,53-57.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of ICADSS 2025 Symposium: Consciousness and Cognition in Language Acquisition and Literary Interpretation

ISBN: 978-1-80590-347-5(Print) / 978-1-80590-348-2(Online)

Editor: Yanhua Qin

Conference website: https://2025.icadss.org/Beijing.html

Conference date: 20 October 2025

Series: Communications in Humanities Research

Volume number: Vol.77

ISSN: 2753-7064(Print) / 2753-7072(Online)

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