Abstract
With the rapid development of digital culture, music variety shows have emerged as essential platforms for youth cultural expression and negotiation of social values. Rap for Youth 2025, a leading Chinese hip-hop competition program, has brought to light prominent issues of gender discrimination, notably the persistent disrespect and marginalization of female contestants by their male counterparts. Drawing on international hip-hop feminist theory, this paper systematically analyzes representative incidents from the show to reveal how gender boundaries are constructed, maintained, and challenged within its competition format and production culture. Through a detailed examination of both the overt and subtle manifestations of gender bias—including male rappers' avoidance of female rivals, interruptions, and derogatory language—the study unmasks the structural inequalities embedded in the entertainment industry. Further, by exploring the resistance and proactive strategies of female rappers, as well as the advocacy of the program’s sole female mentor, the paper highlights diverse forms of female agency in reclaiming public voice and stage presence. The discussion also extends to the responses of audiences and digital communities, illustrating how social media amplifies both gendered controversies and calls for change. Ultimately, this research contributes to the growing body of scholarship on gender equality in digital popular culture, offering both theoretical frameworks and practical recommendations for promoting gender inclusion and justice in Chinese music variety television.
Keywords:
gender equality, digital culture, Rap for Youth 2025, hip-hop feminism, structural inequality