Research on the "Fans Circle" of Chinese Sports and the Transformation and Development of Retired Athletes
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Research on the "Fans Circle" of Chinese Sports and the Transformation and Development of Retired Athletes

Huiyun Yao 1*
1 Tianjin College of Media & Arts
*Corresponding author: yaohuiyun2004@gmail.com
Published on 27 August 2025
Journal Cover
CHR Vol.76
ISSN (Print): 2753-7072
ISSN (Online): 2753-7064
ISBN (Print): 978-1-80590-146-4
ISBN (Online): 978-1-80590-284-3
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Abstract

With the development of network technology, China is moving towards a sports power. Especially in the 2024 Paris Olympic Games, fans of athletes of different events on social media will have an impact on the network order, which is gradually said to be 'sports fans circle'. The theme of this study is the research on the transformation and development of the Chinese sports fans circle and retired athletes, and the research is carried out by means of data collection and literature search. Research shows that China's sports fan circle is not a disadvantage, to introducing relevant policies to guide. It mainly affects how to realize the flow of the sports fans circle to make retired athletes transform in a variety of ways to choose. Future research should focus more on how to make good use of the form of new media to help retired athletes develop better. How to make good use of the sports fans circle is a very important issue. Making good use of the flow can be realized, so that more people can participate in the activities of the national fitness, and can also better solve the problem of the transformation of retired athletes.

Keywords:

Sports fans circle, retired athletes, flow realization

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Yao,H. (2025). Research on the "Fans Circle" of Chinese Sports and the Transformation and Development of Retired Athletes. Communications in Humanities Research,76,25-30.

References

[1]. Xinhuanet. (2024) Chinese sports delegation won the best result of overseas participation in the Paris Olympic Games. Xinhuanet, August 12, 2024.

[2]. Chen, Z. (2025) Say 'NO' to the sports circle culture. Sichuan Province, (5), 48.

[3]. Zhang, Y. (2025) Causes and governance of sports "fans circle" from the perspective of new media. New Media Research, 11(2), 60–63.

[4]. Beijing News. (2024) Distortion of 8 years: 2016–2024 sports circle chaos investigation. Beijing News, May 29, 2024.

[5]. Lv, Q. (2024) 'Olympic fever' drives the national fitness to ignite the sports economic engine. First Financial Daily.

[6]. Zhang, X. and Yan, J. (2020) Comparison of the impact of human capital and social capital on the income of retired athletes in China. Journal of Shanghai Sport University, 44(4), 31–40.

[7]. Schultz, T.W. (1971) Investment in Human Capital. New York: Free Press.

[8]. Geng, S. and Liu, J. (2025) From 'competition' to 'social contribution': Research on the long-term value release of retired athletes’ transformation. In: Proceedings of the Fourth Shaanxi Province Sports Science Paper Collection (Abstracts). Qufu: Qufu Normal University, 57–58.

[9]. Lin, A. and Liu, S. (2025) Digital identity: Construction of consumer trust in e-commerce live broadcasting. Learning and Exploration, (6), 93–100+175.

[10]. Yu, S. (2025) Research on community marketing strategy of 'short video + live broadcast' in smart retail scene. Mall Modernization, (14), 91–93.

References

[1]. Xinhuanet. (2024) Chinese sports delegation won the best result of overseas participation in the Paris Olympic Games. Xinhuanet, August 12, 2024.

[2]. Chen, Z. (2025) Say 'NO' to the sports circle culture. Sichuan Province, (5), 48.

[3]. Zhang, Y. (2025) Causes and governance of sports "fans circle" from the perspective of new media. New Media Research, 11(2), 60–63.

[4]. Beijing News. (2024) Distortion of 8 years: 2016–2024 sports circle chaos investigation. Beijing News, May 29, 2024.

[5]. Lv, Q. (2024) 'Olympic fever' drives the national fitness to ignite the sports economic engine. First Financial Daily.

[6]. Zhang, X. and Yan, J. (2020) Comparison of the impact of human capital and social capital on the income of retired athletes in China. Journal of Shanghai Sport University, 44(4), 31–40.

[7]. Schultz, T.W. (1971) Investment in Human Capital. New York: Free Press.

[8]. Geng, S. and Liu, J. (2025) From 'competition' to 'social contribution': Research on the long-term value release of retired athletes’ transformation. In: Proceedings of the Fourth Shaanxi Province Sports Science Paper Collection (Abstracts). Qufu: Qufu Normal University, 57–58.

[9]. Lin, A. and Liu, S. (2025) Digital identity: Construction of consumer trust in e-commerce live broadcasting. Learning and Exploration, (6), 93–100+175.

[10]. Yu, S. (2025) Research on community marketing strategy of 'short video + live broadcast' in smart retail scene. Mall Modernization, (14), 91–93.

Cite this article

Yao,H. (2025). Research on the "Fans Circle" of Chinese Sports and the Transformation and Development of Retired Athletes. Communications in Humanities Research,76,25-30.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of ICADSS 2025 Symposium: Art, Identity, and Society: Interdisciplinary Dialogues

ISBN: 978-1-80590-146-4(Print) / 978-1-80590-284-3(Online)
Editor: Ioannis Panagiotou, Yanhua Qin
Conference website: https://2025.icadss.org/Lincoln.html
Conference date: 22 August 2025
Series: Communications in Humanities Research
Volume number: Vol.76
ISSN: 2753-7064(Print) / 2753-7072(Online)

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