Artistic Narration and Cultural Industry Innovation of Rural Tourism and Culture in the Metaverse Perspective: A Case Study of the Hani Rice Terraces in Yunnan

Yijing Ren

doi:10.54254/2753-7064/2025.26180

Communications in Humanities ResearchOpen access

Artistic Narration and Cultural Industry Innovation of Rural Tourism and Culture in the Metaverse Perspective: A Case Study of the Hani Rice Terraces in Yunnan

Research Article

Open Access

Artistic Narration and Cultural Industry Innovation of Rural Tourism and Culture in the Metaverse Perspective: A Case Study of the Hani Rice Terraces in Yunnan

Yijing Ren ^1*

¹ Hunan University

^*Corresponding author: 2379536218@qq.com

Published on 20 August 2025

CHR Vol.73

ISSN (Print): 2753-7072

ISSN (Online): 2753-7064

ISBN (Print): 978-1-80590-267-6

ISBN (Online): 978-1-80590-268-3

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Abstract

The development of metaverse technologies offers a new paradigm for the value reconstruction of rural cultural tourism industries. Focusing on the Hani Rice Terraces in Yunnan as a case study, this paper, grounded in digital narrative theory and industrial value chain theory, constructs a three-layered artistic narrative framework—“symbolic translation – interactive immersion – philosophical resonance.” This framework systematically explains how rural cultural resources can be artistically reinterpreted within metaverse spaces to facilitate the transformation from cultural value to economic value. Through policy text analysis, cross-case comparison, and theoretical deduction, the study reveals the internal mechanisms by which artistic narratives drive innovation in cultural tourism products, promote industrial synergy, and restructure benefit distribution systems. Furthermore, it proposes a “lightweight technology + localized narrative” management strategy tailored to rural contexts, offering both a theoretical framework and practical guidance for the digital transformation of rural cultural tourism.

Keywords:

Metaverse, Rural Cultural Tourism, Artistic Narrative, Industrial Value Chain, Hani Rice Terraces

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References

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