Analysis and Research on the Phenomenon of “Fan Circle” in Competitive Sports
Research Article
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Analysis and Research on the Phenomenon of “Fan Circle” in Competitive Sports

Qiaoyu Fu 1*
1 Xinjiang Arts University
*Corresponding author: 822410226@stu.xjart.edu.cn
Published on 4 July 2025
Volume Cover
CHR Vol.72
ISSN (Print): 2753-7072
ISSN (Online): 2753-7064
ISBN (Print): 978-1-80590-225-6
ISBN (Online): 978-1-80590-226-3
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Abstract

This article takes the ecology of competitive sports in China as research object, select typical cases of competitive sports, using big data scraping tools web crawling technology and building web crawling programs to extract the reviewers' feelings, trends (positive, negative, neutral) and the frequency of comment word by capturing the news content, comment content and reply comments on social media such as Tiktok, Weibo, Xiaohongshu, etc for the analysis ang research on the phenomenon of "Fan Circle" in competitive sports .The results show that the phenomenon of “Fan Circle” in Chinese competitive sports is becoming increasingly prominent, it seriously damaging the healthy competitive sports ecology system which is with competition oriented, diverse coexistence, and sustainable development. At the same time, this article proposes rectification measures and regulatory suggestions for the phenomenon of the "Fan Circle" in competitive sports, including strengthening the main responsibility of the Internet, stimulating the leading role of mainstream media and public figures, doing a good job in media professional quality education and information control, improving the legal system, etc. It can provide reference and strategic support for building a green, healthy, and harmonious sports ecologyhat not only maintains the purity of competitive sports spirit, but also adapts to the commercialization and popularization needs of modern society, and it has certain reference significance.

Keywords:

Competitive sports, Fan Circle, sustainable development, competitive sports ecology.

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Fu,Q. (2025). Analysis and Research on the Phenomenon of “Fan Circle” in Competitive Sports. Communications in Humanities Research,72,34-42.

References

[1]. China Internet Information Center. (2025) The 55th Statistical Report on China's Internet Development. January 17.

[2]. Zhang, Y. (2021) The Concept, Theory, and Criticism of the "Fan Circle Economy". Chinese Literature and Art Review, (10), 20-25.

[3]. Chen, Q. (2022) Risks and Countermeasures of Sports Star Chasing "Fan Circle". Young Journalist, (04), 44-46.

[4]. Guo, H. (2023) Analysis of the Causes of Fan Group Cyberbullying from the Perspective of Charm Authority: A Case Study of Meiya, a Beauty Blogger on Xiaohongshu. News Research Guide, 14(13), 93-95.

[5]. Fu, A. and Sun, Y. (2022) Symptom Analysis and Coping Strategies of the Younger Age Group in Fan Culture. Marxist Cultural Studies, (01), 213-223.

[6]. Zhou, W. and Yang, L. (2021) Hot Analysis and Cold Reflection on the Phenomenon of Sports Stars and Internet Celebrities from the Perspective of Entertainment. Journal of Changchun University, 31(06), 77-80.

[7]. Zhang, M. (2024) Rejecting the "Fandom" and Making the Love for Sports Purer. Clean Governance Outlook, (08), 46.

[8]. Zhou, F. , Ye, Y. , Zhang, J. and Gao, T. (2020) Social Networking Hot Topics and User Analysis – Taking Zhihu as an Example. Computer Engineering and Applications, (11), 93-95.

[9]. Gao, J. (2025) The Application of Big Data Analysis in Volleyball Competitive Sports Event Management. Sports Goods and Technology, (1), 120-123.

[10]. Yang, X. (2021) Research on Control Strategies for Information Dissemination on Social Networks. Doctoral Dissertation at Northeastern University, Shenyang, 79-80.

[11]. Huang, Q. (2025) The Practical Problems and Improvement Path of Soft Law Governance of China's Online Platforms from the Perspective of Co-construction, Co-governance and Sharing. Journal of China West Normal University (Philosophy and Social Sciences Edition).

[12]. Sun, Q. and Wang, Y. (2022) The "Difficulty" and "Feasibility" of Cultivating Youth Values from the Perspective of Extreme "Fan Circle Culture". Research on Ideological Education, (07), 107-113.

References

[1]. China Internet Information Center. (2025) The 55th Statistical Report on China's Internet Development. January 17.

[2]. Zhang, Y. (2021) The Concept, Theory, and Criticism of the "Fan Circle Economy". Chinese Literature and Art Review, (10), 20-25.

[3]. Chen, Q. (2022) Risks and Countermeasures of Sports Star Chasing "Fan Circle". Young Journalist, (04), 44-46.

[4]. Guo, H. (2023) Analysis of the Causes of Fan Group Cyberbullying from the Perspective of Charm Authority: A Case Study of Meiya, a Beauty Blogger on Xiaohongshu. News Research Guide, 14(13), 93-95.

[5]. Fu, A. and Sun, Y. (2022) Symptom Analysis and Coping Strategies of the Younger Age Group in Fan Culture. Marxist Cultural Studies, (01), 213-223.

[6]. Zhou, W. and Yang, L. (2021) Hot Analysis and Cold Reflection on the Phenomenon of Sports Stars and Internet Celebrities from the Perspective of Entertainment. Journal of Changchun University, 31(06), 77-80.

[7]. Zhang, M. (2024) Rejecting the "Fandom" and Making the Love for Sports Purer. Clean Governance Outlook, (08), 46.

[8]. Zhou, F. , Ye, Y. , Zhang, J. and Gao, T. (2020) Social Networking Hot Topics and User Analysis – Taking Zhihu as an Example. Computer Engineering and Applications, (11), 93-95.

[9]. Gao, J. (2025) The Application of Big Data Analysis in Volleyball Competitive Sports Event Management. Sports Goods and Technology, (1), 120-123.

[10]. Yang, X. (2021) Research on Control Strategies for Information Dissemination on Social Networks. Doctoral Dissertation at Northeastern University, Shenyang, 79-80.

[11]. Huang, Q. (2025) The Practical Problems and Improvement Path of Soft Law Governance of China's Online Platforms from the Perspective of Co-construction, Co-governance and Sharing. Journal of China West Normal University (Philosophy and Social Sciences Edition).

[12]. Sun, Q. and Wang, Y. (2022) The "Difficulty" and "Feasibility" of Cultivating Youth Values from the Perspective of Extreme "Fan Circle Culture". Research on Ideological Education, (07), 107-113.

Cite this article

Fu,Q. (2025). Analysis and Research on the Phenomenon of “Fan Circle” in Competitive Sports. Communications in Humanities Research,72,34-42.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of ICADSS 2025 Symposium: Art, Identity, and Society: Interdisciplinary Dialogues

ISBN: 978-1-80590-225-6(Print) / 978-1-80590-226-3(Online)
Editor: Ioannis Panagiotou, Yanhua Qin
Conference website: https://www.icadss.org/Lincoln.html
Conference date: 22 August 2025
Series: Communications in Humanities Research
Volume number: Vol.72
ISSN: 2753-7064(Print) / 2753-7072(Online)

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