The Application Strategies of New Energy Vehicles in the Market: Taking Tesla and NIO as Examples

Zhongzheng Liu

doi:10.54254/2754-1169/2026.NJ30055

Advances in Economics, Management and Political SciencesOpen access

The Application Strategies of New Energy Vehicles in the Market: Taking Tesla and NIO as Examples

Research Article

Open Access

The Application Strategies of New Energy Vehicles in the Market: Taking Tesla and NIO as Examples

Zhongzheng Liu ^1*

¹ Santa Monica University

^*Corresponding author: GallesWilkinson5877@outlook.com

Published on 26 November 2025

AEMPS Vol.242

ISSN (Print): 2754-1177

ISSN (Online): 2754-1169

ISBN (Print): 978-1-80590-555-4

ISBN (Online): 978-1-80590-556-1

Download Cover

Abstract

China's "dual carbon" strategy and the global energy transition have intensified competition in the new energy vehicle market. Exploring the core competitiveness of enterprises holds significant industry value. This article takes Tesla and NIO as the research objects and uses the case comparison method to analyze their competitive strategies. The research finds that Tesla, with technology-driven and globalized efficient Model at its core, relies on the coordinated development of its main automotive business (Model 3/Y as the main force) and secondary industries such as energy storage and solar energy. Although it faces political risks and cash flow pressure, its technology monetization and cost advantages still have potential. Nio, on the other hand, focuses on building a localized ecosystem. It builds its advantages through multi-brand layout, battery swapping services and technology output. However, its profits are fragile and it faces fierce market competition. The conclusion indicates that there is no single successful model in the new energy vehicle market. Enterprises need to disrupt the traditional business model to build an ecosystem of "products + energy + software + services", achieve diversified profits to enhance their risk resistance capabilities, and provide references for differentiated competition in the industry.

Keywords:

Nio, Tesla, electric car

View PDF

References

[1]. Ziemba, P., Kannchen, M., & Borawski, M. (2024). Selection of the Family Electric Car Based on Objective and Subjective Criteria—Analysis of a Case Study of Polish Consumers. Energies, 19961073.

[2]. Gobble, M. M., & Blau, J. (2019). ME-Cars Drive Germany’s Tech Future. Research-Technology Management.

[3]. Alghalith, N. (2018). TESLA: Innovation with Information Technology. International Journal of Business Research and Information Technology, 5(1). International Academy of Business and Public Administration Disciplines.

[4]. Alvarez, S. (2024). NIO sub-brand Alps to adopt Tesla-esque pure vision system: report. Teslarati. https: //www.teslarati.com/nio-alps-adopts-tesla-pure-vision-system-report/

[5]. Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (7th ed.). Prentice Hall.

[6]. Yacout, O. M. (2023). Personal Values, Consumer Identities, and Attitudes toward Electric Cars among Egyptian Consumers. Business Ethics, the Environment & Responsibility.

[7]. Polish Alternative Fuels Association. (2023). E-Mobility Index. https: //pspa.com.pl/home_en/?lang=en

[8]. Scorrano, M., Mathisen, T. A., Danielis, R., Simsekoglu, O., & Marinelli, G. (2023). Car Choice Determinants in Italy and Norway: A Comparison Based on Revealed and Stated Choices. Research in Transportation Business & Management, 51, 101041.

[9]. Li, W., Long, R., Chen, H., & Geng, J. (2017). A Review of Factors Influencing Consumer Intentions to Adopt Battery Electric Vehicles. Renewable and Sustainable Energy Reviews, 78, 318–328.

[10]. Eurostat. (2024). Statistics. https: //ec.europa.eu/eurostat/databrowser/product/page/road_eqr_carpda__custom_10054540

References

[2]. Gobble, M. M., & Blau, J. (2019). ME-Cars Drive Germany’s Tech Future. Research-Technology Management.

[4]. Alvarez, S. (2024). NIO sub-brand Alps to adopt Tesla-esque pure vision system: report. Teslarati. https: //www.teslarati.com/nio-alps-adopts-tesla-pure-vision-system-report/

[5]. Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (7th ed.). Prentice Hall.

[6]. Yacout, O. M. (2023). Personal Values, Consumer Identities, and Attitudes toward Electric Cars among Egyptian Consumers. Business Ethics, the Environment & Responsibility.

[7]. Polish Alternative Fuels Association. (2023). E-Mobility Index. https: //pspa.com.pl/home_en/?lang=en

[9]. Li, W., Long, R., Chen, H., & Geng, J. (2017). A Review of Factors Influencing Consumer Intentions to Adopt Battery Electric Vehicles. Renewable and Sustainable Energy Reviews, 78, 318–328.

[10]. Eurostat. (2024). Statistics. https: //ec.europa.eu/eurostat/databrowser/product/page/road_eqr_carpda__custom_10054540

Cite this article

Liu,Z. (2025). The Application Strategies of New Energy Vehicles in the Market: Taking Tesla and NIO as Examples. Advances in Economics, Management and Political Sciences,242,35-41.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of CONF-BPS 2026 Symposium: Sustainability Transitions and Regional Economic Restructuring in New Contexts

ISBN: 978-1-80590-555-4(Print) / 978-1-80590-556-1(Online)

Editor: Canh Thien Dang, Xiaohui Hu

Conference website: https://www.confbps.org/Nanjing.html

Conference date: 9 January 2026

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.242

ISSN: 2754-1169(Print) / 2754-1177(Online)

© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license. Authors who publish this series agree to the following terms:

1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.

2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.

3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open access policy for details).