Digital Marketing-driven Growth of Small and Medium Enterprises

Yuqi Tang

doi:10.54254/2754-1169/2025.BL29967

Advances in Economics, Management and Political SciencesOpen access

Digital Marketing-driven Growth of Small and Medium Enterprises

Research Article

Open Access

Digital Marketing-driven Growth of Small and Medium Enterprises

Yuqi Tang ^1*

¹ Shanghai Laide Academy

^*Corresponding author: yongqingedu@gmail.com

Published on 26 November 2025

AEMPS Vol.245

ISSN (Print): 2754-1177

ISSN (Online): 2754-1169

ISBN (Print): 978-1-80590-569-1

ISBN (Online): 978-1-80590-570-7

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Abstract

The high proliferation degree of technology has caused that consumers are more dependent on electronic devices for what the opens more rooms for the development of digital marketing. The development of digital marketing has a significant impact on the business development, and it is a vital part of the strategy of millions of businesses. Research focused on how small and medium sized businesses resist the crisis during the pandemic by using digital marketing and how they become stronger by using digital marketing. Research reveals that SMES used digital marketing strategies comprehensively to open new spaces for products marketing. New channels of innovation attracted consumers’ attention by using innovative digital channels to achieve better products display and market penetration. So as to improve their brand influence. Only when we combine the traditional marketing and digital marketing can we make a really significant breakthrough. Digital marketing extends the channels of marketing communication and traditional marketing. In addition, innovative thinking must be embedded into all promotional activities, and the true consumer needs must be mastered deeply.

Keywords:

Digital marketing, pandemic, influence, innovation

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References

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[1]. DSouza, A. (2023). A study on the evolution of digital marketing. Zenodo (CERN European Organization for Nuclear Research). https: //doi.org/10.5281/ZENODO.7607574

[5]. Mishrif, A., & Khan, A. (2023). Technology adoption as survival strategy for small and medium enterprises during COVID-19. Journal of Innovation and Entrepreneurship, 12(1), 1–23.

[6]. Belás, J., Amoah, J., Dvorský, J., & Šuleř, P. (2021). The importance of social media for management of SMEs. Economics and Sociology.

[9]. Putri, A. R. F., & Paksi, A. K. (2021). The strategy of Netflix to dominate the entertainment media market in Indonesia 2016–2021. Jurnal Ilmiah Dinamika Sosial, 5(1), 110–134.

Cite this article

Tang,Y. (2025). Digital Marketing-driven Growth of Small and Medium Enterprises. Advances in Economics, Management and Political Sciences,245,56-60.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of ICFTBA 2025 Symposium: Data-Driven Decision Making in Business and Economics

ISBN: 978-1-80590-569-1(Print) / 978-1-80590-570-7(Online)

Editor: Lukášak Varti

Conference website: https://2025.icftba.org/Bratislava.html

Conference date: 12 December 2025

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.245

ISSN: 2754-1169(Print) / 2754-1177(Online)

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