Big Data Killing: Price Discrimination in Algorithmic Economy

Yiru Wang; Guangzhi Zhang; Zhiyu Zhang

doi:10.54254/2754-1169/2026.BJ29837

Advances in Economics, Management and Political SciencesOpen access

Big Data Killing: Price Discrimination in Algorithmic Economy

Research Article

Open Access

Big Data Killing: Price Discrimination in Algorithmic Economy

Yiru Wang ^1* Guangzhi Zhang ², Zhiyu Zhang ³

¹ Macau University of Science and Technology

² Heilongjiang International University

³ Xinjiang Institute of Engineering

^*Corresponding author: 1230022643@student.must.edu.mo

Published on 26 November 2025

AEMPS Vol.243

ISSN (Print): 2754-1177

ISSN (Online): 2754-1169

ISBN (Print): 978-1-80590-557-8

ISBN (Online): 978-1-80590-558-5

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Abstract

This paper focuses on the issues related to price discrimination under the background of big data, based on the actual situation and problem of Chinese Internet users' consumption data, through the methods of literature research and case analysis, and theoretically expounds its economic essence, so as to find the existing economic problems under the background of big data. The research background and significance of this paper point out that modern enterprises use big data to collect massive users' Internet browsing history and other actual situations to achieve precise marketing plan of enterprises, which makes the hot topic of "big data killing" cause a lot of disputes among users. It can be seen that discussing this issue is of great significance to promote the legal use of personal information records by enterprises, and protect the rights and interests of consumers. Then it analyzes the impact of big data on price discrimination, including the specific implementation path of "data-algorithm" and further makes a specific comparison with the traditional sense of price discrimination. This study also points out the damage of price discrimination to consumer experience and consumption fairness caused by the current situation, and there is no corresponding sound system, and some Internet industries still hide the defects of black box algorithm, and other specific situations, which urgently need to put forward solutions. In view of the shortcomings of regulation and algorithm transparency, this paper describes the specific content and implementation methods of China's digital economy in the future.

Keywords:

Price discrimination, big data, fairness

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References

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