Integrating the UN Sustainable Development Goals into Luxury Industry Marketing Strategies
Research Article
Open Access
CC BY

Integrating the UN Sustainable Development Goals into Luxury Industry Marketing Strategies

Yuetang Yu 1*
1 Peninsula High School
*Corresponding author: chyohuei@gmail.com
Published on 19 November 2025
Volume Cover
AEMPS Vol.241
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-80590-541-7
ISBN (Online): 978-1-80590-542-4
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Abstract

The luxury industry has kept its exclusive nature since its first days but contemporary luxury brands now make sustainability and social accountability their main focus. Luxury brands need to endorse the United Nations Sustainable Development Goals from 2015, also known as the SDGs. These goals enable businesses to reach environmental sustainability. The 17 sustainable development goals include SDG 12 for sustainable consumption and production, SDG 13 for climate action, SDG 5 for gender equality and SDG 8 for decent work and Economic growth. This research focus on the 4Ps and 4Cs marketing frameworks serve as foundational elements to start implementing sustainable practices. The "Luxury Sustainable Union" should unite brands under the shared mission to promote "Sustainability is the true luxury" as their common slogan. The UN partnership between Hermès and Gucci and Burberry and Stella McCartney will establish sustainable practices throughout the entire fashion industry. Businesses should implement environmentally friendly materials with traditional handcrafted products while digital platforms demonstrate their circular service models to customers. Luxury brands can establish sustainability as their core business practice by uniting open business models with contemporary technology and customer-oriented approaches. The companies create partnerships with NGOs and their customer base through their environmentally friendly business operations.

Keywords:

Luxury Industry, Sustainable Development, United Nations, Sustainable Development Goals, SDGs

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Yu,Y. (2025). Integrating the UN Sustainable Development Goals into Luxury Industry Marketing Strategies. Advances in Economics, Management and Political Sciences,241,22-29.

References

[1]. United Nations General Assembly. (2015). Transforming our world: the 2030 Agenda for Sustainable Development (A/RES/70/1). New York: United Nations. SDG Compass (GRI, UNGC, WBCSD) — guide for businesses.

[2]. Kapferer J.-N. & Michaut-Denizeau A. (2020). The research investigates whether millennials exhibit increased sensitivity toward sustainable luxury products. Journal of Brand Management 27(1) 35–47.

[3]. The SDG Compass: A Business Guide to SDG Action was published by GRI and United Nations Global Compact and WBCSD in 2015.

[4]. United Nations Global Compact. (2017). The SDGs Explained for Business. Retrieved from https: //www.unglobalcompact.org/sdgs (accessed 25 September 2025).

[5]. Grauel, C., Müller, T., & Ehnert, I. (2025). Sustainability Preferences of Luxury Consumers: Is all that Green Gold? Future Business Journal, 12(1), 1–15.

[6]. Achabou M, Dekhili S (2013) Luxury and sustainable development: is there a match? Journal of Business Research 66(10): 1896–1903.

[7]. Campos Franco J, Hussain D, McColl R (2019) Luxury fashion and sustainability: looking good together. Journal of Business Strategy 41(4): 55–61.

[8]. Batat, W., Manika, D., Duma, F., Millard, R., Mrad, M., Mitchell, N. A., & Yao, A. Y. (2025). Positive Luxury: A Consumer-Centric Approach to Bridging Luxury and Sustainability. Marketing Theory, 14705931251321822.

[9]. Gardetti, M. A. (2021). Sustainable Luxury and Climate Change: The Role of Leading Fashion Groups. Journal of Corporate Responsibility and Leadership, 8(2), 23–40.

[10]. Brydges, T., & Hanlon, M. (2020). Green Growth and the Fashion Industry: Partnerships for Sustainable Development. Journal of Cleaner Production, 268, 122–133.

[11]. Chen, J. (2025). Reishi™ Mushroom Leather: Pioneering Sustainable Leather in the Fashion Industry. Journal of Publication Where Available.

References

[1]. United Nations General Assembly. (2015). Transforming our world: the 2030 Agenda for Sustainable Development (A/RES/70/1). New York: United Nations. SDG Compass (GRI, UNGC, WBCSD) — guide for businesses.

[2]. Kapferer J.-N. & Michaut-Denizeau A. (2020). The research investigates whether millennials exhibit increased sensitivity toward sustainable luxury products. Journal of Brand Management 27(1) 35–47.

[3]. The SDG Compass: A Business Guide to SDG Action was published by GRI and United Nations Global Compact and WBCSD in 2015.

[4]. United Nations Global Compact. (2017). The SDGs Explained for Business. Retrieved from https: //www.unglobalcompact.org/sdgs (accessed 25 September 2025).

[5]. Grauel, C., Müller, T., & Ehnert, I. (2025). Sustainability Preferences of Luxury Consumers: Is all that Green Gold? Future Business Journal, 12(1), 1–15.

[6]. Achabou M, Dekhili S (2013) Luxury and sustainable development: is there a match? Journal of Business Research 66(10): 1896–1903.

[7]. Campos Franco J, Hussain D, McColl R (2019) Luxury fashion and sustainability: looking good together. Journal of Business Strategy 41(4): 55–61.

[8]. Batat, W., Manika, D., Duma, F., Millard, R., Mrad, M., Mitchell, N. A., & Yao, A. Y. (2025). Positive Luxury: A Consumer-Centric Approach to Bridging Luxury and Sustainability. Marketing Theory, 14705931251321822.

[9]. Gardetti, M. A. (2021). Sustainable Luxury and Climate Change: The Role of Leading Fashion Groups. Journal of Corporate Responsibility and Leadership, 8(2), 23–40.

[10]. Brydges, T., & Hanlon, M. (2020). Green Growth and the Fashion Industry: Partnerships for Sustainable Development. Journal of Cleaner Production, 268, 122–133.

[11]. Chen, J. (2025). Reishi™ Mushroom Leather: Pioneering Sustainable Leather in the Fashion Industry. Journal of Publication Where Available.

Cite this article

Yu,Y. (2025). Integrating the UN Sustainable Development Goals into Luxury Industry Marketing Strategies. Advances in Economics, Management and Political Sciences,241,22-29.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of ICFTBA 2025 Symposium: Global Trends in Green Financial Innovation and Technology

ISBN: 978-1-80590-541-7(Print) / 978-1-80590-542-4(Online)
Editor: Lukáš Vartiak, Sun Huaping
Conference website: https://www.icftba.org/Beijing.html
Conference date: 20 November 2025
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.241
ISSN: 2754-1169(Print) / 2754-1177(Online)

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