From Single-point Innovation to Ecosystem Co-creation: A Case Study on JD Logistics' Green Transformation and Its Implications

Xin'ai Cheng

doi:10.54254/2754-1169/2025.BL29364

Advances in Economics, Management and Political SciencesOpen access

From Single-point Innovation to Ecosystem Co-creation: A Case Study on JD Logistics' Green Transformation and Its Implications

Research Article

Open Access

From Single-point Innovation to Ecosystem Co-creation: A Case Study on JD Logistics' Green Transformation and Its Implications

Xin'ai Cheng ^1*

¹ University of Nottingham Ningbo China

^*Corresponding author: biyxc34@nottingham.edu.cn

Published on 11 November 2025

AEMPS Vol.239

ISSN (Print): 2754-1177

ISSN (Online): 2754-1169

ISBN (Print): 978-1-80590-525-7

ISBN (Online): 978-1-80590-526-4

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Abstract

The explosive growth of China’s express delivery industry has driven economic development while also posing severe environmental challenges, such as packaging waste pollution and consistently high carbon emissions. Existing research is mostly limited to the optimization of partial links, lacking discussions on systematic ness and regional applicability. Taking JD Logistics as an example, this paper adopts case analysis and the SWOT method to study the implementation paths and effects of its green logistics system. The study finds that multi-link collaboration can significantly improve emission reduction efficiency; the extended producer responsibility system and deposit-return mechanism can effectively promote the use and recycling of circular packaging; and the differentiated implementation of circular packaging and biodegradable materials, along with the construction of a cross-platform carbon incentive ecosystem, are key paths to solve the "green premium" problem. This study demonstrates that enterprises can convert environmental pressure into sustainable competitiveness through technology output, transparent carbon accounting, and material R&D cooperation, providing a practical basis and strategic reference for the green transformation of the logistics industry in the context of emerging markets.

Keywords:

Green Logistics, Circular Economy, Sustainable Transformation, Carbon Emissions Reduction.

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References

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