Research on the Digital Transformation of Traditional Enterprises: A Case Study of Midea Group

Xinyue Wei

doi:10.54254/2754-1169/2025.LD28362

Advances in Economics, Management and Political SciencesOpen access

Research on the Digital Transformation of Traditional Enterprises: A Case Study of Midea Group

Research Article

Open Access

Research on the Digital Transformation of Traditional Enterprises: A Case Study of Midea Group

Xinyue Wei ^1*

¹ Wuhan Business University

^*Corresponding author: 1229035299@qq.com

Published on 22 October 2025

AEMPS Vol.230

ISSN (Print): 2754-1177

ISSN (Online): 2754-1169

ISBN (Print): 978-1-80590-453-3

ISBN (Online): 978-1-80590-454-0

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Abstract

Against the backdrop of a rapidly expanding digital economy, digital transformation has become an imperative for traditional enterprises seeking to enhance their competitiveness and ensure sustainable development. Employing literature review and case study methodologies, this research investigates the driving forces, core pathways, and challenges inherent to this transformation. Using the Midea Group as a primary case, the findings indicate that a successful transformation requires a clear strategic vision, a systematic overhaul of the entire value chain, a focus on users’ central value creation, and supportive organizational. Furthermore, policy support plays a crucial role in mitigating risks and optimizing resource allocation. This study not only enriches the theoretical framework of digital transformation but also offers a practical, transferable pathway for other traditional enterprises.

Keywords:

Digital Transformation, Traditional Enterprises, Midea Group, Industrial Internet, Digital Economy

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References

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References

[2]. Midea Group. (2023). Midea Group 2023 Annual Report. Retrieved from https: //www.midea.com.cn/zh

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Cite this article

Wei,X. (2025). Research on the Digital Transformation of Traditional Enterprises: A Case Study of Midea Group. Advances in Economics, Management and Political Sciences,230,28-33.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of ICFTBA 2025 Symposium: Strategic Human Capital Management in the Era of AI

ISBN: 978-1-80590-453-3(Print) / 978-1-80590-454-0(Online)

Editor: Lukáš Vartiak, An Nguyen

Conference website: https://www.icftba.org/London.html

Conference date: 4 November 2025

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.230

ISSN: 2754-1169(Print) / 2754-1177(Online)

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