A Case Study on Cultural Resource Empowerment and Cultural-Tourism Integration for High-Quality Rural Economic Development: The Example of Qingyang Village in Jiangshan City

Junlai Fu

doi:10.54254/2754-1169/2025.CAU27737

Advances in Economics, Management and Political SciencesOpen access

A Case Study on Cultural Resource Empowerment and Cultural-Tourism Integration for High-Quality Rural Economic Development: The Example of Qingyang Village in Jiangshan City

Research Article

Open Access

A Case Study on Cultural Resource Empowerment and Cultural-Tourism Integration for High-Quality Rural Economic Development: The Example of Qingyang Village in Jiangshan City

Junlai Fu ^1*

¹ Huzhou University

^*Corresponding author: junlaifu1@gmail.com

Published on 14 October 2025

AEMPS Vol.225

ISSN (Print): 2754-1177

ISSN (Online): 2754-1169

ISBN (Print): 978-1-80590-385-7

ISBN (Online): 978-1-80590-386-4

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Abstract

In the context of rural revitalization, how traditional villages can better promote cultural and tourism integration and achieve high-quality and sustainable rural economic development is a crucial issue. Taking Qingyang Village in Jiangshan City as an example, this paper explores current measures for the cultural and tourism integration within the village. It highlights the shortcomings such as insufficient exploration of cultural connotations, insufficient transformation capabilities, an overly simplistic tourism industry structure, and flawed operational mechanisms that hinder sustainable development. To address these issues, the local community needs to effectively transform the local value of cultural resources into economic value and, through the development of new tourism formats, create a "Mao Culture" product chain, thereby transforming itself from a "culturally resource-rich area" to a "cultural and tourism experience destination." The Qingyang Village example offers a valuable reference for villages with rich cultural resources, fostering the further development of cultural and tourism integration.

Keywords:

Integration of Culture and Tourism, Cultural Resources, Rural Revitalization, Qingyang Village, Jiangshan City.

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References

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References

[2]. Yuqiao, T. (2025) Zitong County Cultural and Tourism Integration Development. Pacific International Journal, 8 (1), 65-69.

[6]. Wei, Y., Tao, J., He, Y., & Wang, Y.(2025) Research on the Synergy and Integration Model of the Scenic Area and Village Based on the Theory of Symbiosis. 8 (4), 2617-9938.

[7]. Wang, H. (2025) Synergetic Development of Rural Revitalization and Ecotourism: a Case Study of Jingning County. International Journal of Management Science Research, 8(2), 18-25.

[10]. Zhong, J. (2023) The Significance and Path of Rural Revitalization Empowered by Cultural Industry. Academic Journal of Humanities & Social Sciences, 6 (5), 22-26.

Cite this article

Fu,J. (2025). A Case Study on Cultural Resource Empowerment and Cultural-Tourism Integration for High-Quality Rural Economic Development: The Example of Qingyang Village in Jiangshan City. Advances in Economics, Management and Political Sciences,225,67-73.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of ICEMGD 2025 Symposium: Resilient Business Strategies in Global Markets

ISBN: 978-1-80590-385-7(Print) / 978-1-80590-386-4(Online)

Editor: Florian Marcel Nuţă Nuţă, Li Chai

Conference website: https://2025.icemgd.org/CAU.html

Conference date: 20 September 2025

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.225

ISSN: 2754-1169(Print) / 2754-1177(Online)

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