Profit Model of Japanese Animation and Its Implications for China's Animation Industry
Research Article
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Profit Model of Japanese Animation and Its Implications for China's Animation Industry

Boyuan Zhu 1*
1 Beijing LiZe International Academy
*Corresponding author: 15311589615@163.com
Published on 14 October 2025
Journal Cover
AEMPS Vol.226
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-80590-345-1
ISBN (Online): 978-1-80590-346-8
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Abstract

By virtue of its mature, multi-fragmented synergistic profit system, the Japanese anime industry has secured its position as a global leader. Using literature review and case study methods, this study analyzes the five core profit models of this industry: the production committee model, character merchandising, global windowing strategy, transmedia development, and cinema–music collaboration. In light of the challenges faced by China’s animation industry, such as lack of synergy across the industrial chain, delays in derivative product development, and weak international expansion capabilities, targeted optimization paths are further proposed: building a production committee–type industrial alliance, implementing synchronous development of films and derivative products, establishing a full-cycle IP management system, and enhancing cultural translation and international operation capabilities. This study provides a development framework with both theoretical value and practical guidance for China's animation industry to break through the bottleneck of profitability and enhance its international competitiveness.

Keywords:

Japanese Animation, Profit Models, Chinese Animation Industry, Intellectual Property (IP), Production Committee

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Zhu,B. (2025). Profit Model of Japanese Animation and Its Implications for China's Animation Industry. Advances in Economics, Management and Political Sciences,226,1-6.

References

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Cite this article

Zhu,B. (2025). Profit Model of Japanese Animation and Its Implications for China's Animation Industry. Advances in Economics, Management and Political Sciences,226,1-6.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of ICEMGD 2025 Symposium: Innovating in Management and Economic Development

ISBN: 978-1-80590-345-1(Print) / 978-1-80590-346-8(Online)
Editor: Florian Marcel Nuţă Nuţă, Ahsan Ali Ashraf
Conference date: 23 September 2025
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.226
ISSN: 2754-1169(Print) / 2754-1177(Online)