Service Perception and Adoption of Domestic Services: An Empirical Analysis Based on Beijing’s Young and Middle-Aged Consumer Market

Jialin Guo; Jiaqi Zheng

doi:10.54254/2754-1169/2025.CAU27156

Advances in Economics, Management and Political SciencesOpen access

Service Perception and Adoption of Domestic Services: An Empirical Analysis Based on Beijing’s Young and Middle-Aged Consumer Market

Research Article

Open Access

Service Perception and Adoption of Domestic Services: An Empirical Analysis Based on Beijing’s Young and Middle-Aged Consumer Market

Jialin Guo ¹, Jiaqi Zheng ^2*

¹ Beijing University of Technology

² Beijing University of Technology

^*Corresponding author: 2294495301@qq.com

Published on 24 September 2025

AEMPS Vol.218

ISSN (Print): 2754-1177

ISSN (Online): 2754-1169

ISBN (Print): 978-1-80590-385-7

ISBN (Online): 978-1-80590-386-4

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Abstract

Against the backdrop of surging domestic service demand in Beijing and stratified consumption among middle-aged and young groups, this study identifies a core paradox: improved economic status has not translated into greater willingness to adopt such services, rooted in the combined issues of insufficient service cognition and industry trust deficits. Empirical analysis of 6,100 valid questionnaires reveals structural industry pain points: 62.3% of users refuse contract renewals due to uncontrollable service quality; formal contract rates stand below 60%; and only 42% of practitioners hold certifications, all indicating inadequate standardization. Regression analyses confirm that service quality value, training and certification standards, and effective platform feedback significantly positively influence perceived value. Notably, perceived value shows no significant correlation with satisfaction, suggesting interference from unobserved variables. Theoretically, this study transcends behavioral economics by constructing a "cognition-emotion-behavior" tripartite mediating model integrating the Theory of Planned Behavior (TPB) and social exchange theory. Practically, it proposes an AI-driven dynamic matching system for stratified markets, blockchain-based certification to enhance regulatory transparency, and a dual-track qualification scheme, providing data support for Beijing’s policies on high-quality domestic service development.

Keywords:

service perception, domestic service adoption, mediating effect, standardization, young and middle-aged consumers

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References

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References

[1]. Zhao, H., & Liu, M. (2023). Corporate preferential activities in domestic service industry: Acceptance and influencing factors [J]. Consumer Economics, 39(3), 78-91.

[3]. Zhang, Q., & Wang, Y. (2023). Consumer willingness to renew domestic service contracts: An empirical study based on Beijing [J]. China Population, Resources and Environment, 33(S1), 123-126.

[4]. Li, M., & Zhao, J. (2022). Unobserved variables in domestic service consumption: A case study of privacy risk [J]. Economic Perspectives, (5), 89-102.

[8]. Wang, L., & Li, C. (2022). Analysis of domestic service satisfaction based on structural equation model [J]. Journal of Business Economics, (8), 45-58.

[9]. Zhou, C., & Shen, L. (2022). Standardization deficit in domestic service industry: Evidence from Beijing [J]. Industrial Economic Review, (4), 98-115.

Cite this article

Guo,J.;Zheng,J. (2025). Service Perception and Adoption of Domestic Services: An Empirical Analysis Based on Beijing’s Young and Middle-Aged Consumer Market. Advances in Economics, Management and Political Sciences,218,1-9.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of ICEMGD 2025 Symposium: Resilient Business Strategies in Global Markets

ISBN: 978-1-80590-385-7(Print) / 978-1-80590-386-4(Online)

Editor: Florian Marcel Nuţă Nuţă, Li Chai

Conference website: https://2025.icemgd.org/CAU.htm

Conference date: 20 September 2025

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.218

ISSN: 2754-1169(Print) / 2754-1177(Online)

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