The Impact of Big Data Recommendation Systems on Choice Overload in Online Shopping
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The Impact of Big Data Recommendation Systems on Choice Overload in Online Shopping

Zeyuan Lyu 1* Jiaying Li 2, Chunjia Tian 3, Muxuan Wang 4
1 Xi’an Jiaotong-Liverpool University
2 Wuhan British-China School
3 Wuhan British-China School
4 Wuhan British-China School
*Corresponding author: Zeyuan.Lyu22@student.xjtlu.edu.cn
Published on 9 September 2025
Journal Cover
AEMPS Vol.213
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-80590-351-2
ISBN (Online): 978-1-80590-352-9
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Abstract

This paper delves into the intricate relationship between big data recommendation systems and choice overload in the realm of online shopping. Through a systematic investigation, we aim to unravel the extent to which these systems, designed to enhance user experience, inadvertently contribute to the phenomenon of overwhelming decision-making. Our research encompasses a comprehensive analysis of user behavior, surveys, and data mining techniques, yielding valuable insights into the implications of personalized recommendations on consumer psychology and decision-making processes.

Keywords:

Choice overload, Recommendation systems, Online shopping

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Lyu,Z.;Li,J.;Tian,C.;Wang,M. (2025). The Impact of Big Data Recommendation Systems on Choice Overload in Online Shopping. Advances in Economics, Management and Political Sciences,213,19-28.

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Cite this article

Lyu,Z.;Li,J.;Tian,C.;Wang,M. (2025). The Impact of Big Data Recommendation Systems on Choice Overload in Online Shopping. Advances in Economics, Management and Political Sciences,213,19-28.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of the 4th International Conference on Financial Technology and Business Analysis

ISBN: 978-1-80590-351-2(Print) / 978-1-80590-352-9(Online)
Editor: Lukáš Vartiak
Conference website: https://2025.icftba.org/
Conference date: 12 December 2025
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.213
ISSN: 2754-1169(Print) / 2754-1177(Online)