Competitions Between Online Video Platforms: Multi-Homing or Single-Homing?
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Competitions Between Online Video Platforms: Multi-Homing or Single-Homing?

Danni Luo 1* Xinrui Song 2
1 Beijing Foreign Studies University International Curriculum Centre
2 Australian International School
*Corresponding author: DanniL7@outlook.com
Published on 9 September 2025
Journal Cover
AEMPS Vol.215
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-80590-357-4
ISBN (Online): 978-1-80590-358-1
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Abstract

In the two-sided market's competition between online video platforms has been widely discussed. This paper studies the strategies of multi-product and single-product platforms in the context of duopoly market. We employed a toy model to illustrate the basic ideas behind a producer multi-homing market Our main findings are: (1)There is no incentive for platforms to lowering the price when reaching equilibrium (2) The most likely market structure to happen (3) The maximization of consumer welfare, the market configuration. Finally, we discussed the implications of this simple model.

Keywords:

Multi-homing, Single-homing, two-sided platform.

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Luo,D.;Song,X. (2025). Competitions Between Online Video Platforms: Multi-Homing or Single-Homing?. Advances in Economics, Management and Political Sciences,215,64-75.

References

[1]. Ani Petrosyan. (2024). Worldwide internet user penetration from 2014 to July 2024

[2]. Budzinski, O., Gaenssle, S., & Lindstädt-Dreusicke, N. (2021). The battle of YouTube, TV and Netflix: an empirical analysis of competition in audiovisual media markets. SN Business & Economics, 1(9), 116.

[3]. Armstrong, M., & Vickers, J. (2010). Competitive non-linear pricing and bundling. The Review of Economic Studies, 77(1), 30-60.

[4]. Belleflamme, P., & Peitz, M. (2019). Platform competition: Who benefits from multihoming?. International Journal of Industrial Organization, 64, 1-26.

[5]. Zhou, J. (2014). Multiproduct search and the joint search effect. American Economic Review, 104(9), 2918-2939.

[6]. Rochet, J. C., & Tirole, J. (2003). Platform competition in two-sided markets. Journal of the european economic association, 1(4), 990-1029.

[7]. Li, J., Gong, S., & Li, X. (2023). Co-Opetitive strategy optimization for online video platforms with multi-homing subscribers and advertisers. Journal of Theoretical and Applied Electronic Commerce Research, 18(1), 744-764.

[8]. Bakos, Y., & Halaburda, H. (2020). Platform competition with multihoming on both sides: Subsidize or not?. Management Science, 66(12), 5599-5607.

[9]. Armstrong, M., & Vickers, J. (2018). Multiproduct pricing made simple. Journal of Political Economy, 126(4), 1444-1471.

[10]. Vardit Landsman & Stefan Stremersch (2011). Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry. Journal of Marketing, Vol. 75 (November 2011), 39–54

References

[1]. Ani Petrosyan. (2024). Worldwide internet user penetration from 2014 to July 2024

[2]. Budzinski, O., Gaenssle, S., & Lindstädt-Dreusicke, N. (2021). The battle of YouTube, TV and Netflix: an empirical analysis of competition in audiovisual media markets. SN Business & Economics, 1(9), 116.

[3]. Armstrong, M., & Vickers, J. (2010). Competitive non-linear pricing and bundling. The Review of Economic Studies, 77(1), 30-60.

[4]. Belleflamme, P., & Peitz, M. (2019). Platform competition: Who benefits from multihoming?. International Journal of Industrial Organization, 64, 1-26.

[5]. Zhou, J. (2014). Multiproduct search and the joint search effect. American Economic Review, 104(9), 2918-2939.

[6]. Rochet, J. C., & Tirole, J. (2003). Platform competition in two-sided markets. Journal of the european economic association, 1(4), 990-1029.

[7]. Li, J., Gong, S., & Li, X. (2023). Co-Opetitive strategy optimization for online video platforms with multi-homing subscribers and advertisers. Journal of Theoretical and Applied Electronic Commerce Research, 18(1), 744-764.

[8]. Bakos, Y., & Halaburda, H. (2020). Platform competition with multihoming on both sides: Subsidize or not?. Management Science, 66(12), 5599-5607.

[9]. Armstrong, M., & Vickers, J. (2018). Multiproduct pricing made simple. Journal of Political Economy, 126(4), 1444-1471.

[10]. Vardit Landsman & Stefan Stremersch (2011). Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry. Journal of Marketing, Vol. 75 (November 2011), 39–54

Cite this article

Luo,D.;Song,X. (2025). Competitions Between Online Video Platforms: Multi-Homing or Single-Homing?. Advances in Economics, Management and Political Sciences,215,64-75.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of the 4th International Conference on Financial Technology and Business Analysis

ISBN: 978-1-80590-357-4(Print) / 978-1-80590-358-1(Online)
Editor: Lukáš Vartiak
Conference website: https://2025.icftba.org/
Conference date: 12 December 2025
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.215
ISSN: 2754-1169(Print) / 2754-1177(Online)

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