Opportunities and Challenges of University Students’ Entrepreneurship in the Context of Digital Transformation: An Exploration of Emerging Technology Integration
Research Article
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Opportunities and Challenges of University Students’ Entrepreneurship in the Context of Digital Transformation: An Exploration of Emerging Technology Integration

Zerong Pang 1*
1 University of Bristol
*Corresponding author: sj23222@bristol.ac.uk
Published on 9 September 2025
Journal Cover
AEMPS Vol.214
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-80590-353-6
ISBN (Online): 978-1-80590-354-3
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Abstract

The ongoing digital transformation is accelerating the thorough incorporation of digital technologies into the economy, society, and education. As a result, entrepreneurial activities among university students are profoundly impacted by emerging technologies and business models, thus presenting both new opportunities and challenges. In this context, the paper explores university students’ digital entrepreneurship to analyze the opportunities and challenges posed by digitalization and to investigate methods for improving entrepreneurial capabilities and management approaches. By reviewing and analyzing relevant literature and examining typical cases, the study summarizes replicable management experiences and strategies. The results demonstrate that university students can utilize digital technologies to boost team management and resource allocation in their entrepreneurial ventures, yet they also encounter challenges such as limited experience, deficiencies in technical and business knowledge, and compliance risks. Accordingly, this paper proposes strategies to enhance entrepreneurial capabilities, strengthen external support, and foster technological integration, offering guidance for university entrepreneurship education and practice.

Keywords:

Digital Transformation, University Students’ Digital Entrepreneurship, Entrepreneurial Opportunities, Entrepreneurial Challenges, Support Strategies

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Pang,Z. (2025). Opportunities and Challenges of University Students’ Entrepreneurship in the Context of Digital Transformation: An Exploration of Emerging Technology Integration. Advances in Economics, Management and Political Sciences,214,9-15.

References

[1]. Du, S. (2025). Research on the innovation and entrepreneurship path of college students based on the digital economy. Scientific and Social Sustainable Development, 5(1), 4-11.

[2]. Guo, H., & Yang, Z. (2021). From digital technology to digital entrepreneurship: Connotation, characteristics and internal connections. Foreign Economics & Management, 43(9), 3-18.

[3]. Cai, L., Yang, Y., Lu, S., & Yu, H. (2019). Review and prospect of research on the impact of digital technology on entrepreneurial activity. Studies in Science of Science, 37(10), 1816-1824.

[4]. Yu, J., Meng, Q., Zhang, Y., & Jin, J. (2018). Digital entrepreneurship: New trends of theory and practice in the digital age. Studies in Science of Science, 36(10), 1801-1808.

[5]. Zhu, X., & Yang, S. (2022). Research review and prospect of digital entrepreneurial ecosystem. Foreign Economics & Management, 44(5), 48-63.

[6]. Zhao, R., & Shan, Y. (2024). Research on innovation and entrepreneurship education for college students under the background of education digitalization. Innovation Education Research, 12(9), 510-516.

[7]. Celdran, C. (2024). AI and blockchain: Redefining business model across industries. https: //www.coingeek.com

[8]. Kumar, S., Lim, W. M., Sivarajah, U., & Kaur, J. (2022). Artificial intelligence and blockchain integration in business: Trends from a bibliometric-content analysis. Information Systems Frontiers, 24, 1107-1130.

[9]. Khan, W. U. (2025). The business value of IoT and big data analytics. Journal of Business and Management Studies, 7(1), 279-283.

[10]. Wu, Y., & Li, Z. (2024) Digital transformation, entrepreneurship, and disruptive innovation: evidence of corporate digitalization in China from 2010 to 2021. Humanit Soc Sci Commun 11, 163

[11]. Antonizzi, J., & Smuts, H. (2020). The characteristics of digital entrepreneurship and digital transformation: A systematic literature review. In IFIP International Conference on Responsible ICT, 239-251. Springer, Cham.

[12]. Al-Fattal, A. (2024). Entrepreneurial Aspirations and Challenges among Business Students: A Qualitative Study. Administrative Sciences, 14(5), 101.

References

[1]. Du, S. (2025). Research on the innovation and entrepreneurship path of college students based on the digital economy. Scientific and Social Sustainable Development, 5(1), 4-11.

[2]. Guo, H., & Yang, Z. (2021). From digital technology to digital entrepreneurship: Connotation, characteristics and internal connections. Foreign Economics & Management, 43(9), 3-18.

[3]. Cai, L., Yang, Y., Lu, S., & Yu, H. (2019). Review and prospect of research on the impact of digital technology on entrepreneurial activity. Studies in Science of Science, 37(10), 1816-1824.

[4]. Yu, J., Meng, Q., Zhang, Y., & Jin, J. (2018). Digital entrepreneurship: New trends of theory and practice in the digital age. Studies in Science of Science, 36(10), 1801-1808.

[5]. Zhu, X., & Yang, S. (2022). Research review and prospect of digital entrepreneurial ecosystem. Foreign Economics & Management, 44(5), 48-63.

[6]. Zhao, R., & Shan, Y. (2024). Research on innovation and entrepreneurship education for college students under the background of education digitalization. Innovation Education Research, 12(9), 510-516.

[7]. Celdran, C. (2024). AI and blockchain: Redefining business model across industries. https: //www.coingeek.com

[8]. Kumar, S., Lim, W. M., Sivarajah, U., & Kaur, J. (2022). Artificial intelligence and blockchain integration in business: Trends from a bibliometric-content analysis. Information Systems Frontiers, 24, 1107-1130.

[9]. Khan, W. U. (2025). The business value of IoT and big data analytics. Journal of Business and Management Studies, 7(1), 279-283.

[10]. Wu, Y., & Li, Z. (2024) Digital transformation, entrepreneurship, and disruptive innovation: evidence of corporate digitalization in China from 2010 to 2021. Humanit Soc Sci Commun 11, 163

[11]. Antonizzi, J., & Smuts, H. (2020). The characteristics of digital entrepreneurship and digital transformation: A systematic literature review. In IFIP International Conference on Responsible ICT, 239-251. Springer, Cham.

[12]. Al-Fattal, A. (2024). Entrepreneurial Aspirations and Challenges among Business Students: A Qualitative Study. Administrative Sciences, 14(5), 101.

Cite this article

Pang,Z. (2025). Opportunities and Challenges of University Students’ Entrepreneurship in the Context of Digital Transformation: An Exploration of Emerging Technology Integration. Advances in Economics, Management and Political Sciences,214,9-15.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of ICEMGD 2025 Symposium: Resilient Business Strategies in Global Markets

ISBN: 978-1-80590-353-6(Print) / 978-1-80590-354-3(Online)
Editor: Florian Marcel Nuţă Nuţă, Li Chai
Conference website: https://2025.icemgd.org/CAU.html
Conference date: 20 September 2025
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.214
ISSN: 2754-1169(Print) / 2754-1177(Online)

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