Research on Zara's Supply Chain System
Research Article
Open Access
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Research on Zara's Supply Chain System

Yifan Ji 1*
1 Capital Normal University
*Corresponding author: jyf20040224@163.com
Published on 20 August 2025
Journal Cover
AEMPS Vol.211
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-80590-321-5
ISBN (Online): 978-1-80590-322-2
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Abstract

With the acceleration of globalization and digitalization, companies are facing increasingly complex supply chain challenges. Zara, a globally renowned fashion retail brand, has become a key subject of academic and practical research due to its unique supply chain management model. This study aims to explore Zara’s supply chain management strategies in the global market, analyzing key factors such as its fast response capability, inventory management, information flow, and supplier collaboration, to uncover the reasons behind its success. Using a mixed-method approach that combines qualitative and quantitative techniques, including literature review, case studies, and relevant data, the research analyzes the key elements of Zara’s supply chain and its implementation outcomes. The research indicates that Zara's success in supply chain management is due to its swift market response mechanism, accurate inventory control, and well integrated information technology system. Zara encounters obstacles in market expansion, sustainability, and reliance on technology. Future study may concentrate on sustainable supply networks, technological advancements, and the effects of globalization on supply chain reconfiguration.

Keywords:

Zara Supply Chain Management, Fast Fashion Inventory Management, Supplier Collaboration

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Ji,Y. (2025). Research on Zara's Supply Chain System. Advances in Economics, Management and Political Sciences,211,36-43.

References

[1]. Lin Bing, Lin Yuchen, Zhang Haiyan. 2020. Research on the Supply Chain Model and Operation Strategy of Fast Fashion Apparel Brands [J]. Logistics Technology, 43(09): 128-130+137. DOI: 10.13714/j.cnki.1002-3100.2020.09.030.

[2]. Wu Lingjuan, Niu Jishun. 2019. Analysis of Supply Chain and Marketing Models Based on ZARA [J]. Modernization of Shopping Malls, (19): 19-20. DOI: 10.14013/j.cnki.scxdh.2019.19.009.

[3]. Ma Yu. 2018. Decoding ZARA's Innovative Supply Chain Management Model [J]. Modern Business, (24): 17-18. DOI: 10.14097/j.cnki.5392/2018.24.007.

[4]. Chen Siting. 2016. ZARA’s Winning Strategy - Efficiency First, Supply Chain is King [J]. Business, (23): 150.

[5]. Yu Xiaolu. 2009. Demand-Driven Fast Supply Chain —Analyzing ZARA’s Success [J]. Market Forum, 2009, (07): 86-88.

[6]. Zhang Jiong. 2006. Unveiling ZARA's Supply Chain [J]. Internet Weekly, (Z1): 90-91.

[7]. Zhang Yu. 2020. A Comparative Study of Domestic and International Fast Fashion Brands [D]. Beijing Institute of Fashion Technology, DOI: 10.26932/d.cnki.gbjfc.2020.000310.

[8]. Rao Xian. 2020. Research on the Marketing Strategy of Fast Fashion Apparel Brands [J]. Shandong Textile Economics, (08): 33-35.

[9]. Tang, W. (2023). A Study on Zara's Digital Marketing Strategy in China [Master's thesis, Dalian University of Technology]. DOI: 10.26991/d.cnki.gdllu.2023.002884.

[10]. Zhao, Chenchen. 2021. "The Development Status and Implications of International Fast Fashion Brands in China: A Case Study of ZARA and UNIQLO." Enterprise Reform and Management, (18): 60-61. DOI: 10.13768/j.cnki.cn11-3793/f.2021.1827.

References

[1]. Lin Bing, Lin Yuchen, Zhang Haiyan. 2020. Research on the Supply Chain Model and Operation Strategy of Fast Fashion Apparel Brands [J]. Logistics Technology, 43(09): 128-130+137. DOI: 10.13714/j.cnki.1002-3100.2020.09.030.

[2]. Wu Lingjuan, Niu Jishun. 2019. Analysis of Supply Chain and Marketing Models Based on ZARA [J]. Modernization of Shopping Malls, (19): 19-20. DOI: 10.14013/j.cnki.scxdh.2019.19.009.

[3]. Ma Yu. 2018. Decoding ZARA's Innovative Supply Chain Management Model [J]. Modern Business, (24): 17-18. DOI: 10.14097/j.cnki.5392/2018.24.007.

[4]. Chen Siting. 2016. ZARA’s Winning Strategy - Efficiency First, Supply Chain is King [J]. Business, (23): 150.

[5]. Yu Xiaolu. 2009. Demand-Driven Fast Supply Chain —Analyzing ZARA’s Success [J]. Market Forum, 2009, (07): 86-88.

[6]. Zhang Jiong. 2006. Unveiling ZARA's Supply Chain [J]. Internet Weekly, (Z1): 90-91.

[7]. Zhang Yu. 2020. A Comparative Study of Domestic and International Fast Fashion Brands [D]. Beijing Institute of Fashion Technology, DOI: 10.26932/d.cnki.gbjfc.2020.000310.

[8]. Rao Xian. 2020. Research on the Marketing Strategy of Fast Fashion Apparel Brands [J]. Shandong Textile Economics, (08): 33-35.

[9]. Tang, W. (2023). A Study on Zara's Digital Marketing Strategy in China [Master's thesis, Dalian University of Technology]. DOI: 10.26991/d.cnki.gdllu.2023.002884.

[10]. Zhao, Chenchen. 2021. "The Development Status and Implications of International Fast Fashion Brands in China: A Case Study of ZARA and UNIQLO." Enterprise Reform and Management, (18): 60-61. DOI: 10.13768/j.cnki.cn11-3793/f.2021.1827.

Cite this article

Ji,Y. (2025). Research on Zara's Supply Chain System. Advances in Economics, Management and Political Sciences,211,36-43.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of ICEMGD 2025 Symposium: Resilient Business Strategies in Global Markets

ISBN: 978-1-80590-321-5(Print) / 978-1-80590-322-2(Online)
Editor: Florian Marcel Nuţă Nuţă, Li Chai
Conference website: https://2025.icemgd.org/CAU.html
Conference date: 20 September 2025
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.211
ISSN: 2754-1169(Print) / 2754-1177(Online)

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