Research on the Impact of Cultural Symbol Innovation in Domestic Animated Films on Consumers' Willingness and Satisfaction: Based on Questionnaire Survey and Online Comment Text Analysis of Nezha II

Qingkui Meng

doi:10.54254/2754-1169/2025.LD25479

Advances in Economics, Management and Political SciencesOpen access

Research on the Impact of Cultural Symbol Innovation in Domestic Animated Films on Consumers' Willingness and Satisfaction: Based on Questionnaire Survey and Online Comment Text Analysis of Nezha II

Research Article

Open Access

Research on the Impact of Cultural Symbol Innovation in Domestic Animated Films on Consumers' Willingness and Satisfaction: Based on Questionnaire Survey and Online Comment Text Analysis of Nezha II

Qingkui Meng ^1*

¹ Nanjing Agricultural University

^*Corresponding author: 13015545069@163.com

Published on 24 July 2025

AEMPS Vol.206

ISSN (Print): 2754-1177

ISSN (Online): 2754-1169

ISBN (Print): 978-1-80590-295-9

ISBN (Online): 978-1-80590-296-6

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Abstract

Against the backdrop of global competition in the cultural industry, the innovation of cultural symbols has become the core path to enhance the market competitiveness of domestic animations films. This research takes "Nezha: The Demon Child's Rebellion in the Sea" as the research subject and comprehensively uses questionnaire analysis and online text analysis to study the innovation of cultural symbols in domestic animated films. Firstly, the core dimensions of cultural symbol innovation are analyzed through questionnaire surveys. Secondly, high-frequency words, semantic networks and sentiment analyses are conducted on online texts. This study aims to explore the influence of cultural symbol innovation on consumers' behavioral intentions and their emotional tendencies. Finally, targeted suggestions are put forward for the development of domestic animated films. The research finds that character design and ideological values are the core factors driving consumers' brand culture identification and recommendation willingness. This article aims to explore the impact of cultural symbol innovation on consumers' willingness, explore new paths for cultural symbol innovation, and promote the breakthrough and rise of domestic animated films in the global cultural market competition.

Keywords:

innovation of cultural symbols, Nezha 2, consumer willingness, questionnaire survey, network text analysis

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References

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References

[5]. Liu Jin, Shen Hao, Liu Zhuohui, Chen Sitong, Xiong Zhixiang ＆ Pan Chuan.(2022) Revision and application of Chinese version of risk attitude scale. China Safety Science Journal, 32(10): 25-30.

Cite this article

Meng,Q. (2025). Research on the Impact of Cultural Symbol Innovation in Domestic Animated Films on Consumers' Willingness and Satisfaction: Based on Questionnaire Survey and Online Comment Text Analysis of Nezha II. Advances in Economics, Management and Political Sciences,206,34-41.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of ICEMGD 2025 Symposium: Digital Transformation in Global Human Resource Management

ISBN: 978-1-80590-295-9(Print) / 978-1-80590-296-6(Online)

Editor: Florian Marcel Nuţă Nuţă, An Nguyen

Conference website: https://www.icemgd.org/committee.html

Conference date: 26 September 2025

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.206

ISSN: 2754-1169(Print) / 2754-1177(Online)

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