Factors Influencing the Consumption of Art Product: Evidence from China

Yueran Zhao

doi:10.54254/2754-1169/2025.BJ25438

Advances in Economics, Management and Political SciencesOpen access

Factors Influencing the Consumption of Art Product: Evidence from China

Research Article

Open Access

Factors Influencing the Consumption of Art Product: Evidence from China

Yueran Zhao ^1*

¹ Beijing Haidian Foreign Language Academy

^*Corresponding author: 18510353930@163.com

Published on 24 July 2025

AEMPS Vol.205

ISSN (Print): 2754-1177

ISSN (Online): 2754-1169

ISBN (Print): 978-1-80590-293-5

ISBN (Online): 978-1-80590-294-2

Download Cover

Abstract

With the development of economy and popularization of culture, the art market in China is also booming. However, even though the art market generates a lot of economic benefits, it also reveals some shortcomings as well as limitations. Therefore, this study aims to find out the factors which may impact the consumption of the Chinese art market through an in-depth study of the art market. This will help the art market to develop better, and also help art enterprises to better understand the consumers, so as to formulate marketing strategies in a targeted manner. In this study, a questionnaire survey was used to collect data, and the data were transformed into quantitative form for easy analysis. In addition, linear regression model was constructed to investigate the relationship between the influencing factors and the amount of artwork consumption. The final results of the research show that age (AG), knowledge of artwork (KA) and attitude towards expensive artwork (EX) could significantly affect the amount of artwork consumption, while gender (GE) education background (EB) and income (IN) do not significantly affect the amount of artwork consumption.

Keywords:

Art products, Consumer Behavior, China’s Art Market

View PDF

References

[1]. Zhao Y. Analysis of the Art Market and Art Consumption Behaviour [J]. 2017.

[2]. Adler N J. The arts and leadership: Now that we can do anything, what will we do? Academy of Management Learning and Education, 5(4), 486–499.

[3]. Barry D, Meisiek S. Seeing more and seeing differently: Sensemaking, mindfulness, and the workarts. Organization Studies, 31(11), 1505–1530.

[4]. Meisiek S, Barry D. The science of making management an art. Scandinavian Journal of Management, 30(1), 134–141.

[5]. Schiuma G. The value of arts for business. Cambridge University Press, 2011.

[6]. Taylor C, Ladkin A. Arts in management: transferring artistic skills to management activities. Organization Management Journal, 2009.

[7]. Hagtvedt H, Patrick V M. Art and the brand: The role of visual art in enhancing brand extendibility. Journal of Consumer Psychology, 18(3), 212–222.

[8]. Hagtvedt H, Patrick V M. Art infusion: The influence of visual art on the perception and evaluation of consumer products. Journal of Marketing Research, 45(3), 379–389.

[9]. Hagtvedt H, Patrick V M. Turning art into mere illustration: Concretizing art renders its influence context dependent. Personality and Social Psychology Bulletin, 37(12), 1624–1632.

[10]. Hagtvedt H, Patrick V M. Consumer response to overstyling: Balancing aesthetics and functionality in product design. Psychology & Marketing, 31(7), 518–525.

[11]. Hoegg J, Alba J W, Dahl D W. The good, the bad, and the ugly: Influence of aesthetics on product feature judgments. Journal of Consumer Psychology, 20(4), 419–430.

[12]. Jin E, Atkinson L. The moderating role of emotion: The combinatory effects of positive emotion and news framing techniques on climate change attitudes. Journalism & Mass Communication Quarterly, 98(3), 749–768.

[13]. Kim J, Kang S, Lee K H. How social capital impacts the purchase intention of sustainable fashion products. Journal of Business Research, 117, 596–603.

[14]. Klein K, Melnyk V. Speaking to the mind or the heart: Effects of matching hedonic versus utilitarian arguments and product. Marketing Letters, 27(1), 131–142.

[15]. Kong H M, Witmaier A, Ko E. Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands. Journal of Business Research, 131, 640–651.

[16]. Lee H-C, Chen W-W, Wang C-W. The role of visual art in enhancing perceived prestige of luxury brands. Marketing Letters, 26(4), 593–606.

[17]. McNeill L, Venter B. Identity, self-concept and young women’s engagement with collaborative, sustainable fashion consumption models. International Journal of Consumer Studies, 43(4), 368–378.

[18]. Meisiek S, Barry D. Theorizing the field of arts and management. Scandinavian Journal of Management, 30(1), 83–85.

[19]. Nabi R L, Gustafson A, Jensen R. Framing climate change: Exploring the role of emotion in generating advocacy behavior. Science Communication, 40(4), 442–468.

[20]. Nissley N. Arts-based learning at work: Economic downturns, innovation upturns, and the eminent practicality of arts in business. Journal of Business Strategy, 31(4), 8–20.

[21]. Pal R, Gander J. Modelling environmental value: An examination of sustainable business models within the fashion industry. Journal of Cleaner Production, 184, 251–263.

[22]. Pangarkar A, Shukla P, Taylor C R. Minimalism in consumption: A typology and brand engagement strategies. Journal of Business Research, 127, 167–178.

[23]. Park H J, Lin L. Exploring attitude–behavior gap in sustainable consumption: Comparison of recycled and upcycled fashion products. Journal of Business Research, 117, 623–628.

[24]. Randle M, Miller L, Stirling J, Dolnicar S. Framing advertisements to elicit positive emotions and attract foster carers: An investigation into the effects of advertising on high-cognitive-elaboration donations. Journal of Advertising Research, 56, 456–469.

[25]. Troilo G. Marketing in creative industries: Value, experience and creativity. London: Palgrave, 2015.

[26]. Wang H, Liu H, Kim S J, Kim K H. Sustainable fashion index model and its implication. Journal of Business Research, 99, 430–437.

[27]. Yang Y, Solgaard H S, Ren J. Does positive framing matter? An investigation of how framing affects consumers’ willingness to buy green electricity in Denmark. Energy Research & Social Science, 46, 40–47.

[28]. Zhang J, Mao R, Wang J, Xing M. The way back home: Trading behaviors of foreign institutional investors in China amid the COVID-19 pandemic. Pacific-Basin Finance Journal, 68, 101618. https: //doi.org/10.101

[29]. Amatulli C, De Angelis M, Peluso A M, Soscia I, Guido G. The effect of negative message framing on green consumption: An investigation of the role of shame. Journal of Business Ethics, 157, 1111–1132.

[30]. Baek T H, Yoon S. Guilt and shame: Environmental message framing effects. Journal of Advertising, 46(3), 440–453.

[31]. Brennan L, Binney W. Fear, guilt, and shame appeals in social marketing. Journal of Business Research, 63(2), 140–146.

[32]. Bullock O M, Shulman H C. Utilizing framing theory to design more effective health messages about tanning behavior among college women. Communication Studies, 72(3), 319–332.

[33]. Cao Z, Han L, Zhang Q. Stock return predictability in China: Power of oil price trend. Finance Research Letters, 47, 102537. https: //doi.org/10.1016/j.frl.2021.102537

[34]. Carrington M, Chatzidakis A, Goworek H, Shaw D. Consumption ethics: A review and analysis of future directions for interdisciplinary research. Journal of Business Ethics, 168, 215–238.

[35]. Chaudhuri A, Holbrook M B. The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81–93.

[36]. Chitturi R, Raghunathan R, Mahajan V. Form versus function: How the intensities of specific emotions evoked in functional versus hedonic trade-offs mediate product preferences. Journal of Marketing Research, 44(4), 702–714.

[37]. Cirrincione A, Estes Z, Carù A. The effect of ambient scent on the experience of art: Not as good as it smells. Psychology & Marketing, 31(8), 615–627.

[38]. Deloitte. (2019). Global power of luxury goods 2019. Retrieved from https: //www2.deloitte.com/content/dam/Deloitte/ar/Documents/Consumer_and_Industrial_Products/Global-Powers-of-Luxury-Goods-abril-2019.pdf

[39]. Duhachek A, Agrawal N, Han D. Guilt versus shame: Coping, fluency, and framing in the effectiveness of responsible drinking messages. Journal of Marketing Research, 49(6), 928–941.

[40]. Estes Z, Brotto L, Busacca B. The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations. Journal of Business Research, 85, 396–405.

[41]. Grappi S, Romani S, Bagozzi R P. Consumer response to corporate irresponsible behavior: Moral emotions and virtues. Journal of Business Research, 66(10), 1814–1821.