Consumer Preferences for Patchwork Techniques in Sustainable Fashion: A Conjoint Analysis

Chuqiao Tan

doi:10.54254/2754-1169/2024.24905

Advances in Economics, Management and Political SciencesOpen access

Consumer Preferences for Patchwork Techniques in Sustainable Fashion: A Conjoint Analysis

Research Article

Open Access

Consumer Preferences for Patchwork Techniques in Sustainable Fashion: A Conjoint Analysis

Chuqiao Tan ^1*

¹ Shishi High School Beihu Campus

^*Corresponding author: 18620676229@163.com

Published on 11 July 2025

AEMPS Vol.202

ISSN (Print): 2754-1177

ISSN (Online): 2754-1169

ISBN (Print): 978-1-80590-263-8

ISBN (Online): 978-1-80590-264-5

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Abstract

In today's era, more and more consumers are beginning to pay attention to the environmental protection of products. Through the form of a questionnaire, this paper determines the patchwork clothing as the research object. Patchwork clothing recycles old fabrics and freely arranges and combines cloth pieces of different patterns, colors, shapes, and sizes to make different styles of clothing. After purchasing spliced clothing, consumers can also increase or decrease the number of pieces to make the size of the clothes more suitable for them. At the same time, consumers can also, through the free combination of clothing items, have different styles of clothing so as to reduce the frequency of consumers buying new clothes to achieve environmental protection. Therefore, the following discussion of this article will focus on patchwork clothing

Keywords:

Consumer Preferences, Conjoint Analysis, Patchwork Techniques, Sustainable Fashion

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References

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