Neurocoding of Apple's Design Philosophy and Creation of Ecological Hegemony-The Triadic Pathway of Emotional Design, Behavioral Shaping, and System Lock-in
Research Article
Open Access
CC BY

Neurocoding of Apple's Design Philosophy and Creation of Ecological Hegemony-The Triadic Pathway of Emotional Design, Behavioral Shaping, and System Lock-in

Mingze Li 1*
1 Shenyang Normal University School of Artificial Intelligence, Computer Science and Tech. (data analysis and big data), Shenyang, Liaoning, China, 110000
*Corresponding author: lmingze248@gmail.com
Published on 11 November 2025
Volume Cover
ACE Vol.204
ISSN (Print): 2755-273X
ISSN (Online): 2755-2721
ISBN (Print): 978-1-80590-517-2
ISBN (Online): 978-1-80590-518-9
Download Cover

Abstract

This study investigates the relationship between Apple's product design and user experience by analyzing Apple's official documents and data related to experiential and emotional design. The following result has been shown: (1) Biologically, utilizing a 72° titanium alloy bezel on the iPhone is used to awaken alpha wave. Combined with the interactive stimulation of dopamine that is secreted, it also brings about a sense of rise in the secretion of dopamine by 23% for the sensory dominant system. (2) On the level of human behavior, the cooperative use across platforms improves the user experience, and the cooperation with AppleOne improves the user experience (ARPU average +47.8%) Establishing a behavior pattern of high dependence. (3) At the value-symbol level, post-purchase hierarchical encoding of personal value symbols—enabled by Apple Watch, premium products, and enhanced privacy and security strategies—increases user satisfaction by 83% and ultimately shapes cultural dynamics. The M3 chip leverages the coevolutionary theory and the sunk-cost trap (its migration costs are 2.3 times the original value of the equipment) to form a system of technological colonialism, which ultimately reveals the inherent contradictions in the "neural conditioning-ecological control" model contained within digital capitalism.

Keywords:

Apple Inc., ecosystem control, sensori-neural code, behaviorally defined shaping

View PDF
Li,M. (2025). Neurocoding of Apple's Design Philosophy and Creation of Ecological Hegemony-The Triadic Pathway of Emotional Design, Behavioral Shaping, and System Lock-in. Applied and Computational Engineering,204,54-60.

References

[1]. B. Schmitt.(1999) Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands. New York: Free Press.

[2]. Fishwick, M. (2004). Emotional design: why we love (or hate) everyday things. The Journal of American Culture, 27(2), 234.

[3]. Gereffi, G., & Lee, J. (2016). Economic and social upgrading in global value chains and industrial clusters: Why governance matters. Journal of business ethics, 133(1), 25-38.

[4]. Palazzi, M. J., Solé-Ribalta, A., Calleja-Solanas, V., Meloni, S., Plata, C. A., Suweis, S., & Borge-Holthoefer, J. (2021). An ecological approach to structural flexibility in online communication systems. Nature communications, 12(1), 1941.

[5]. Belk, R. W. (1988). Possessions and the extended self. Journal of consumer research, 15(2), 139-168.

[6]. Park, Y. , Franz, C. K. , Ryu, H. , Luan, H. , & Rogers, J. A. . (2021). Three-dimensional, multifunctional neural interfaces for cortical spheroids and engineered assembloids. #i{Science Advances}#i{, } #i{7}(12), eabf9153.

[7]. Gao, Y., Yao, K., Jia, S., Huang, Y., Zhao, G., Zhang, B., .. & Yu, X. (2024). Advances in materials for haptic skin electronics. Matter, 7(9), 2826-2845.

[8]. Forlizzi, J., & Battarbee, K. (2004, August). Understanding experience in interactive systems. In Proceedings of the 5th conference on Designing interactive systems: processes, practices, methods, and techniques (pp. 261-268).

[9]. C.Y. Baldwin, K.B. Clark.(2000) Design Rules, Volume 1: The Power of Modularity. The MIT Press.

[10]. Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of marketing, 57(1), 1-22.

[11]. Dentamaro, V., Gattulli, V., Impedovo, D., & Manca, F. (2024). Human activity recognition with smartphone-integrated sensors: A survey. Expert Systems with Applications, 246, 123143.

[12]. Nielsen. (2025). Global Marketing Effectiveness Report. New York, NY: Nielsen Consumer LLC.

[13]. Xiao, Q. . (2020). Understanding the asymmetric perceptions of smartphone security from security feature perspective: a comparative study. Telematics and Informatics, 58.

[14]. W. Klimesch.(1999) EEG alpha and theta oscillations reflect cognitive and memory performance: a review and analysis. Brain Research Reviews.

References

[1]. B. Schmitt.(1999) Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands. New York: Free Press.

[2]. Fishwick, M. (2004). Emotional design: why we love (or hate) everyday things. The Journal of American Culture, 27(2), 234.

[3]. Gereffi, G., & Lee, J. (2016). Economic and social upgrading in global value chains and industrial clusters: Why governance matters. Journal of business ethics, 133(1), 25-38.

[4]. Palazzi, M. J., Solé-Ribalta, A., Calleja-Solanas, V., Meloni, S., Plata, C. A., Suweis, S., & Borge-Holthoefer, J. (2021). An ecological approach to structural flexibility in online communication systems. Nature communications, 12(1), 1941.

[5]. Belk, R. W. (1988). Possessions and the extended self. Journal of consumer research, 15(2), 139-168.

[6]. Park, Y. , Franz, C. K. , Ryu, H. , Luan, H. , & Rogers, J. A. . (2021). Three-dimensional, multifunctional neural interfaces for cortical spheroids and engineered assembloids. #i{Science Advances}#i{, } #i{7}(12), eabf9153.

[7]. Gao, Y., Yao, K., Jia, S., Huang, Y., Zhao, G., Zhang, B., .. & Yu, X. (2024). Advances in materials for haptic skin electronics. Matter, 7(9), 2826-2845.

[8]. Forlizzi, J., & Battarbee, K. (2004, August). Understanding experience in interactive systems. In Proceedings of the 5th conference on Designing interactive systems: processes, practices, methods, and techniques (pp. 261-268).

[9]. C.Y. Baldwin, K.B. Clark.(2000) Design Rules, Volume 1: The Power of Modularity. The MIT Press.

[10]. Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of marketing, 57(1), 1-22.

[11]. Dentamaro, V., Gattulli, V., Impedovo, D., & Manca, F. (2024). Human activity recognition with smartphone-integrated sensors: A survey. Expert Systems with Applications, 246, 123143.

[12]. Nielsen. (2025). Global Marketing Effectiveness Report. New York, NY: Nielsen Consumer LLC.

[13]. Xiao, Q. . (2020). Understanding the asymmetric perceptions of smartphone security from security feature perspective: a comparative study. Telematics and Informatics, 58.

[14]. W. Klimesch.(1999) EEG alpha and theta oscillations reflect cognitive and memory performance: a review and analysis. Brain Research Reviews.

Cite this article

Li,M. (2025). Neurocoding of Apple's Design Philosophy and Creation of Ecological Hegemony-The Triadic Pathway of Emotional Design, Behavioral Shaping, and System Lock-in. Applied and Computational Engineering,204,54-60.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

About volume

Volume title: Proceedings of CONF-MLA 2025 Symposium: Intelligent Systems and Automation: AI Models, IoT, and Robotic Algorithms

ISBN: 978-1-80590-517-2(Print) / 978-1-80590-518-9(Online)
Editor: Hisham AbouGrad
Conference website: https://www.confmla.org/london.html
Conference date: 12 November 2025
Series: Applied and Computational Engineering
Volume number: Vol.204
ISSN: 2755-2721(Print) / 2755-273X(Online)

© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license. Authors who publish this series agree to the following terms:

1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.

2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.

3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open access policy for details).

For authors
For editors
For reviewers

Cookies are used by this site.
Copyright © 2024 EWA Publishing, its licensors, and contributors. All rights reserved, including text and data mining, AI training, and similar technologies.